GrowdoneASO

Blog›Series

ASO from zero

Five guides that take you from "what is ASO?" to a listing that gets found. Read them in order; each one builds on the last.

5 parts · about 60 minutes in total

  1. 1What is ASO? How apps get found on the App Store and Google PlayASO (App Store Optimisation) is how you make your app show up and get chosen in App Store and Google Play search. Here is how it works and where to start.11 min read
  2. 2How App Store and Google Play search ranking worksThe stores rank apps on relevance (your words), conversion (taps and installs), ratings and freshness. Here is what each store reads, in order, and what it ignores.12 min read
  3. 3App title, subtitle and short description: the words that rankApp Store titles and subtitles get 30 characters each; Google Play titles get 30 and short descriptions 80. How to use every character for search without breaking the rules.13 min read
  4. 4App store keywords: how to find them and where to put themFind app keywords from your listing, store autocomplete, competitors and reviews. Then place them: title, subtitle, Apple's 100-character keyword field, or the Play description.12 min read
  5. 5Screenshots, icon, video and ratings: turning views into installsYour first three screenshots, your icon at thumbnail size and a rating above 4.3 decide whether a shopper taps Install. What the stores allow and what works.12 min read

Done reading? See where your own app stands.

Paste your App Store or Google Play link. In about a minute you get your score, your 3 biggest wins and the searches competitors win. Free, no card.

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