Growdone Blog
Get your app found.
Plain-English guides to the App Store and Google Play: how search works, what to write, and what the stores allow.
26 Oct 2026 · 11 min read
How App Store and Google Play search ranking worksThe stores rank apps on relevance (your words), conversion (taps and installs), ratings and freshness. Here is what each store reads, in order, and what it ignores.
26 Oct 2026 · 12 min read · ASO from zero, part 2
App title, subtitle and short description: the words that rankApp Store titles and subtitles get 30 characters each; Google Play titles get 30 and short descriptions 80. How to use every character for search without breaking the rules.26 Oct 2026 · 13 min read · ASO from zero, part 3
App store keywords: how to find them and where to put themFind app keywords from your listing, store autocomplete, competitors and reviews. Then place them: title, subtitle, Apple's 100-character keyword field, or the Play description.26 Oct 2026 · 12 min read · ASO from zero, part 4
Screenshots, icon, video and ratings: turning views into installsYour first three screenshots, your icon at thumbnail size and a rating above 4.3 decide whether a shopper taps Install. What the stores allow and what works.26 Oct 2026 · 12 min read · ASO from zero, part 5
How to reply to app reviews (with 8 templates)Reply to every 1 to 3 star review within 48 hours with a fix or a workaround. Eight copy-paste templates for bugs, crashes, feature requests, refunds and praise.26 Oct 2026 · 8 min read
Why your app gets no downloads: 7 reasons and the fix for eachMost apps get no downloads because nobody searches for them, the title says nothing, or the first screenshots fail to convince. Seven causes, each with a one-minute check.26 Oct 2026 · 9 min read
App Store vs Google Play ASO: the 10 differences that matterApple reads a private keyword field and ignores your description; Google reads your description and ignores a keyword field. Ten differences, side by side, with what to do on each.26 Oct 2026 · 9 min read
ASO for Indian apps: Hindi keywords, localisation and ₹ pricingIndian users search in English, Hindi and Hinglish, on budget phones, and judge price in rupees. How to set up your India storefront listing to match.26 Oct 2026 · 10 min read
How to do an ASO audit yourself in 30 minutes (free checklist)A 30-point ASO audit checklist covering title, subtitle, keywords, description, screenshots, icon, ratings, reviews and localisation, with the fix for each failed check.26 Oct 2026 · 10 min read
Reading helps. Seeing your own score helps more.
Paste your App Store or Google Play link. In about a minute you get your score, your 3 biggest wins and the searches competitors win. Free, no card.