Growdone Blog
Get your app found.
Plain-English guides to the App Store and Google Play: how search works, what to write, and what the stores allow.
26 Oct 2026 · 11 min read
Five guides that take you from "what is ASO?" to a listing that gets found. Read in order →
What is ASO? How apps get found on the App Store and Google PlayASO (App Store Optimisation) is how you make your app show up and get chosen in App Store and Google Play search. Here is how it works and where to start.
26 Oct 2026 · 11 min read
How App Store and Google Play search ranking worksThe stores rank apps on relevance (your words), conversion (taps and installs), ratings and freshness. Here is what each store reads, in order, and what it ignores.26 Oct 2026 · 12 min read
App title, subtitle and short description: the words that rankApp Store titles and subtitles get 30 characters each; Google Play titles get 30 and short descriptions 80. How to use every character for search without breaking the rules.26 Oct 2026 · 13 min read
App store keywords: how to find them and where to put themFind app keywords from your listing, store autocomplete, competitors and reviews. Then place them: title, subtitle, Apple's 100-character keyword field, or the Play description.26 Oct 2026 · 12 min read
Screenshots, icon, video and ratings: turning views into installsYour first three screenshots, your icon at thumbnail size and a rating above 4.3 decide whether a shopper taps Install. What the stores allow and what works.26 Oct 2026 · 12 min read
Reading helps. Seeing your own score helps more.
Paste your App Store or Google Play link. In about a minute you get your score, your 3 biggest wins and the searches competitors win. Free, no card.