Free audit · App Store + Google Play · no card, no SDK
Free ASO audit for your app.
Paste your App Store or Google Play link. In about a minute you get a score out of 100, the fixes that matter most, the keywords your competitors win, and new words for your title. No sign-up needed for your first audit.
- Results in about 60 seconds
- Every number marked Verified or Estimated
- 3 free audits a month
NoteNest – Voice Notes
Google Play · India · 4.4 ★
Your 3 biggest wins
Searches competitors winVerified
29 checks
What an ASO audit checks
Your listing is scored in five areas. Each check passes, warns or fails, and each area counts for a fixed share of the score.
Metadata
30% of score- Title uses most of its 30 characters
- Subtitle (iOS) or short description (Play) is there and well used
- Your most-searched keyword is in the title
- Title says what the app does, not just its name
- No words wasted by repeating them across fields
- Keyword field uses its 100 characters, with no spaces or plurals(iOS, if you paste your keyword field)
- Description is long enough to explain the app
- First lines of the description lead with a key search term
- Main keyword appears in the description, but not stuffed(Google Play)
- No risky words like "best", "#1" or "free" in the title
Keyword coverage
25% of score- Keyword field words actually show up in searches(iOS, if you paste your keyword field)
- How many relevant searches you show up for
- Share of popular searches where you rank in the top 10
- Your top-10 coverage compared with competitors
- Searches where competitors rank top 10 and you don't appear
Creatives
20% of score- Icon is there
- Icon stands out next to competitors(screenshot review)
- Enough screenshots, up to the store maximum
- First screenshots have short, readable captions that sell a benefit
- First three screenshots explain what the app does(screenshot review)
- Screenshots look like one set and cover the main features(screenshot review)
- Preview video is there
Ratings & reviews
15% of score- Average rating and number of ratings
- Rating volume compared with competitors
- Share of low-star reviews that mention bugs or crashes
- How often you reply to reviews(Google Play)
Localisation & freshness
10% of score- How recently the app was updated
- Release notes say what changed
- Languages your listing is translated into
How the score works
Fixed rules, not opinions
Every check is a rule. The same listing always gets the same score, so you can see your fixes move it.
Verified or Estimated
Numbers straight from the store are marked Verified. Our own estimates, like keyword popularity, are marked Estimated.
AI writes, it never scores
AI suggests new titles and descriptions within the store limits. The score comes only from the checks.
Three ways to audit your listing
By hand
- Time
- About 30 minutes
- Cost
- Free
A checklist you fill in yourself. No keyword or competitor data.
Use our free checklistGrowdone
- Time
- About 1 minute
- Cost
- Free, 3 a month
Score, fixes in order of impact, keyword gaps, competitors and rewrites.
Audit my app freeAn ASO agency
- Time
- Days to weeks
- Cost
- Usually a monthly retainer
A person does the work for you. Good if you have the budget.
FAQ
ASO audit questions
What is an ASO audit?+
An ASO audit is a check of your App Store or Google Play listing against what makes apps show up in search and get installed: the words in your title and description, the keywords you rank for, your screenshots and icon, your ratings and reviews, and how fresh and translated your listing is. A good audit ends with a list of fixes in order of impact.
How long does an ASO audit take?+
With Growdone, about a minute: paste your store link and the report builds while you watch. Doing the same checks by hand with a checklist takes about 30 minutes, and you won't have keyword and competitor data.
Is the audit really free?+
Yes. 3 audits a month are free, no card needed. Pro unlocks every fix, all keyword gaps, rewrites and PDF reports.
Can you see my iOS keyword field?+
No. Apple keeps the 100-character keyword field private, so nobody outside your App Store Connect account can see it. You can paste it under More options to get two extra checks. We use it for that audit only and never save it.
Do I need to connect my App Store Connect or Play Console?+
No. We only use public store data, the same information anyone sees on your listing. Nothing is installed in your app.
How accurate are the numbers?+
Listing details and ranks come straight from the stores and are marked Verified. Keyword popularity is our estimate and is marked Estimated. We never mix the two up.
How often should I audit my app?+
After every release that changes your listing, and at least once a quarter. Competitors change their listings and the stores change what ranks, so a listing that was fine in January can slip by June. Reopening the same app within an hour does not use up an audit.
Does it work for Android and iOS?+
Both. Paste a Google Play or App Store link and choose one of 10 countries, including India, the US, UK, Brazil and Indonesia.
Stop being the app nobody finds.
One link. One minute. Free.
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