Meesho ASO score: 84/100
Meesho scores 84/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is creatives (100/100) and its weakest is keyword coverage (46/100). We found 4 things to improve; the top 3 are below.
Google Play · Last checked 26 October 2026 · Refreshed monthly
Meesho: Online Shopping App
Maha Diwali Sale is LIVE! Enjoy Up to 80% Off + Deals Under ₹99!
Meesho · ★ 4.4 (6,173,469)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
91
Keyword coverage
46
Creatives
100
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Top keyword "diwali sale" is not in the title
Improvehigh impact · medium effortWhat we saw: "diwali sale" is the highest-volume relevant term we found (volume 61/100, estimated). It appears in the short description only.
What to do: Add "diwali sale" to the title; the title carries the most ranking weight.
- 2
Ranks top 10 for 13% of high-volume terms
Fixhigh impact · high effortWhat we saw: 1 of 8 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
- 3
2 keyword gaps where competitors rank top 10 and you are absent
Improvehigh impact · medium effortWhat we saw: Gaps: 10, diwali
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
1 more fix in the full report(1 high impact)
- Visible for 6 of 20 tracked terms
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
diwali sale
In its subtitle, description · demand 61/100 · difficulty 10/100
80 off
In its subtitle, description · demand 61/100 · difficulty 10/100
under 99
In its subtitle, description · demand 61/100 · difficulty 10/100
under 99 store
Not in its listing text · demand 61/100 · difficulty 10/100
under 99 food
Not in its listing text · demand 61/100 · difficulty 10/100
15 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Shubh Diwali
Adarsh Mobile Applications LLP · ★ 4.7
- See score
Flipkart Online Shopping App
Flipkart · ★ 4.3
Flipkart Seller : Sell Online
Flipkart · ★ 4.2
Diwali Simulator Crackers 2025
Loop Apps · ★ 3.7
Indian Doll Diwali Celebration
Sweet Games LLC · ★ 3.9
Reviews
From the 200 most recent public reviews.
100%
Replied to by the developer
12%
1–2 star reviews
4%
Reviews about bugs
What this listing gets right
- Title uses 27 of 30 characters
- Short description uses 64 of 80 characters
- No wasted words across title and short description
- Title contains a descriptive keyword, not just the brand
- Description is 1,720 characters
- Opening lines lead with a key search term
- "diwali sale" density in description is 2.2%
- Top-10 coverage matches or beats the competitor median (4 vs 2)
- 8 screenshots (max 8)
- Preview video present
- Icon present
- Average rating 4.39 from 6,173,469 ratings
- Rating volume at or above competitor median
- 4% of 1–2 star reviews mention bugs or crashes
- Developer replies to 100% of recent reviews
- Last updated 6 days ago
- Release notes present
Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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