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App Store and Google Play character counter
The App Store title character limit is 30, and the subtitle is 30. The keyword field takes 100, promotional text 170 and the description 4,000. On Google Play the title is 30, the short description 80 and the full description 4,000. Type below to see what fits.
Free, no sign-up · Runs in your browser · Updated 25 October 2026
0 / 30
0 / 30
0 / 100
0 / 170
0 / 4,000
Every letter, space and emoji counts as one character. Your text stays in this browser tab; nothing is saved or sent.
How to use the counter
- 1
Pick your store
App Store shows five fields; Google Play shows three. The limits change with the store. - 2
Type or paste each field
The bar fills as you type and turns red if you go over. A number left close to zero is good: unused characters are wasted search space. - 3
Fix the warnings
Yellow notes flag words the stores reject in names (like “#1” or “free”) and words you repeat across fields, which waste room.
Every limit, side by side
- App name
- App Store: 30 characters
- Google Play: 30 characters
- Second line
- App Store: Subtitle: 30 characters
- Google Play: Short description: 80 characters
- Keyword field
- App Store: 100 characters, hidden
- Google Play: None
- Promotional text
- App Store: 170 characters, not searched
- Google Play: None
- Description
- App Store: 4,000 characters
- Google Play: 4,000 characters, searched
| App Store | Google Play | |
|---|---|---|
| App name | 30 characters | 30 characters |
| Second line | Subtitle: 30 characters | Short description: 80 characters |
| Keyword field | 100 characters, hidden | None |
| Promotional text | 170 characters, not searched | None |
| Description | 4,000 characters | 4,000 characters, searched |
Want to write these fields well, not just short? Read our guide to writing your app title, subtitle and short description.
Questions people ask
What is the App Store title character limit?
30 characters. Apple's App Review Guidelines say app names must be limited to 30 characters, and the subtitle is also 30. Both are searched, so put your most important words there.
What is the Google Play title character limit?
30 characters for the app name. The short description can be up to 80 characters and the full description up to 4,000. Google Play reads all three for search.
Do spaces count as characters?
Yes. Every letter, number, space, comma and emoji counts toward the limit. That is why the iOS keyword field should have no spaces after commas: each space wastes a character.
Can I use “free” or “#1” in my app name?
Avoid it. Google Play's metadata policy does not allow ranking claims, price or promotion words, or emoji in the app name. Apple's guidelines say names and subtitles should not include pricing information or claims you can't back up.
Is the App Store description searched?
Apple's search page says text relevance comes from your title, subtitle, keywords and primary category. It does not list the description, and it says promotional text does not affect ranking. On Google Play the full description is read for search, so use your main words there naturally.
Sources
- Apple: Creating your product page (name 30, subtitle 30, promotional text 170)
- Apple: Search on the App Store (keywords 100 characters, no repeats)
- Apple: App Store Connect platform version information (description 4,000)
- Apple: App Review Guidelines 2.3.7 (accurate metadata)
- Google Play: Create and set up your app (name 30, short description 80, full description 4,000)
- Google Play: Metadata policy (no ranking claims, prices or emoji in the name)
Now check the whole listing.
These tools fix one field at a time. The free audit reads your full App Store or Google Play listing and shows your score, your 3 biggest wins and the searches competitors win. About a minute, no card.