GrowdoneASO

AJIO Online Shopping App ASO score: 68/100

AJIO Online Shopping App scores 68/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is creatives (100/100) and its weakest is keyword coverage (13/100). We found 9 things to improve; the top 3 are below.

Google Play · Last checked 26 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Shopping

AJIO Online Shopping App

Shop AJIO’s handpicked collection of fashion & beauty products at lowest prices.

Reliance Retail Ltd · ★ 4.4 (6,234,587)

68
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

69

Keyword coverage

13

Creatives

100

Ratings & reviews

91

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 24 of 30 characters

    Improvehigh impact · low effort

    What we saw: "AJIO Online Shopping App" (24 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 6 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    7 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: groceries, buy, product, products, products lowest, shop ajios…

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Opening lines do not mention a key search term

    Improvemedium impact · low effort

    What we saw: First lines: "WELCOME TO YOUR AISE OF STYLE We get it—you live and breathe fashion, and the thrill of online shopping is your jam. AJIO is here to keep y…"

    What to do: Rewrite the first 3 lines (visible before 'more') to state the outcome using your top 2 keywords.

6 more fixes in the full report(4 high impact)

  • Developer replies to 16% of recent reviews
  • Top keyword "fashion beauty" is not in the title
  • "fashion beauty" density in description is 0.0%
  • Ranks top 10 for 0% of high-volume terms
  • Visible for 3 of 30 tracked terms
  • Top-10 coverage trails the competitor median (2 vs 3)

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

fashion beauty

In its subtitle · demand 61/100 · difficulty 10/100

Estimated30+

fashion beauty game

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated30+

beauty products bd

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated29+

fashion beauty salon

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated30+

beauty products

In its subtitle · demand 59/100 · difficulty 10/100

Estimated10+

25 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

16%

Replied to by the developer

13%

1–2 star reviews

8%

Reviews about bugs

What this listing gets right

  • Short description uses 80 of 80 characters
  • No wasted words across title and short description
  • Title contains a descriptive keyword, not just the brand
  • Description is 2,290 characters
  • 8 screenshots (max 8)
  • Preview video present
  • Icon present
  • Average rating 4.44 from 6,234,587 ratings
  • Rating volume at or above competitor median
  • 8% of 1–2 star reviews mention bugs or crashes
  • Last updated 23 days ago
  • Release notes present

Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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AJIO Online Shopping App Growdone ASO score: 68/100
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Growdone ASO is not affiliated with Reliance Retail Ltd. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.