FirstCry India ASO score: 83/100
FirstCry India scores 83/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is creatives (100/100) and its weakest is keyword coverage (63/100). We found 6 things to improve; the top 3 are below.
Google Play · Last checked 26 October 2026 · Refreshed monthly
FirstCry India - Baby & Kids
Online Shopping for Baby & Kids Products. Pregnancy, Parenting App & Baby Names.
FirstCry.com · ★ 4.5 (1,153,451)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
75
Keyword coverage
63
Creatives
100
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Words repeated across title and short description
Fixmedium impact · low effortWhat we saw: Repeated: baby, kids. Each field is indexed once; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the short description and spend the characters on gap keywords.
- 2
Top keyword "baby names" is not in the title
Improvehigh impact · medium effortWhat we saw: "baby names" is the highest-volume relevant term we found (volume 61/100, estimated). It appears in the short description only.
What to do: Add "baby names" to the title; the title carries the most ranking weight.
- 3
3 keyword gaps where competitors rank top 10 and you are absent
Improvehigh impact · medium effortWhat we saw: Gaps: baby, kids, toddlers
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
3 more fixes in the full report(2 high impact)
- "baby names" density in description is 0.7%
- Ranks top 10 for 29% of high-volume terms
- Visible for 6 of 16 tracked terms
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
baby names
In its subtitle, description · demand 61/100 · difficulty 37/100
baby kids
In its title, subtitle, description · demand 60/100 · difficulty 10/100
shopping baby
Not in its listing text · demand 60/100 · difficulty 10/100
baby
In its title, subtitle, description · demand 41/100 · difficulty 40/100
products
In its subtitle, description · demand 41/100 · difficulty 10/100
11 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Baby Panda's School Bus
BabyBus · ★ 4.0
Kids Games: For Toddlers 3-5
RV AppStudios · ★ 3.4
Baby Tracker App | Glow
Glow Inc · ★ 4.4
Baby Games: Piano & Baby Phone
RV AppStudios · ★ 3.5
YouTube Kids
Google LLC · ★ 4.0
Reviews
From the 200 most recent public reviews.
100%
Replied to by the developer
31%
1–2 star reviews
2%
Reviews about bugs
What this listing gets right
- Title uses 28 of 30 characters
- Short description uses 80 of 80 characters
- Title contains a descriptive keyword, not just the brand
- Description is 3,998 characters
- Opening lines lead with a key search term
- Top-10 coverage matches or beats the competitor median (4 vs 2)
- 8 screenshots (max 8)
- Preview video present
- Icon present
- Average rating 4.51 from 1,153,451 ratings
- Rating volume at or above competitor median
- 2% of 1–2 star reviews mention bugs or crashes
- Developer replies to 100% of recent reviews
- Last updated 3 days ago
- Release notes present
Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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