GrowdoneASO

Upstox Stocks IPO Mutual Funds ASO score: 87/100

Upstox Stocks IPO Mutual Funds scores 87/100 on Growdone's ASO audit of its Google Play listing in India (checked 25 October 2026). Its strongest area is creatives (100/100) and its weakest is keyword coverage (67/100). We found 4 things to improve; the top 3 are below.

Google Play · Last checked 25 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Finance

Upstox Stocks IPO Mutual Funds

Open Demat account - Invest & Trade in Options, Stocks, Mutual Funds, SIPs, IPOs

Upstox - Stock Market Trading & Demat Account App · ★ 4.3 (497,748)

87
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

84

Keyword coverage

67

Creatives

100

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Words repeated across title and short description

    Fixmedium impact · low effort

    What we saw: Repeated: stocks, mutual, funds. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  2. 2

    5 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: mutual, fund, mf, sips ipos, funds sips

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    "mutual funds" density in description is 1.5%

    Improvemedium impact · medium effort

    What we saw: Play rewards 2–3% density for the primary term; higher reads as stuffing, lower under-signals relevance.

    What to do: Use the term naturally in section headings and the first paragraph.

1 more fix in the full report(1 high impact)

  • Ranks top 10 for 22% of high-volume terms

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

mutual funds

In its title, subtitle, description · demand 61/100 · difficulty 16/100

Estimated#6

mutual funds sip

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated#20

mutual fund calculator

Not in its listing text · demand 61/100 · difficulty 16/100

Estimated30+

mtf

In its description · demand 41/100 · difficulty 37/100

Estimated#21

trade

In its subtitle, description · demand 41/100 · difficulty 22/100

Estimated#7

16 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

50%

Replied to by the developer

20%

1–2 star reviews

5%

Reviews about bugs

What this listing gets right

  • Title uses 30 of 30 characters
  • Short description uses 80 of 80 characters
  • Top keyword "mutual funds" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,558 characters
  • Opening lines lead with a key search term
  • Visible for 13 of 21 tracked terms
  • Top-10 coverage matches or beats the competitor median (6 vs 6)
  • 40 screenshots (max 8)
  • Preview video present
  • Icon present
  • Average rating 4.34 from 497,748 ratings
  • Rating volume at or above competitor median
  • 5% of 1–2 star reviews mention bugs or crashes
  • Developer replies to 50% of recent reviews
  • Last updated 6 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Upstox Stocks IPO Mutual Funds Growdone ASO score: 87/100
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Growdone ASO is not affiliated with Upstox - Stock Market Trading & Demat Account App. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.