Airbnb ASO score: 76/100
Airbnb scores 76/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is metadata (61/100). We found 7 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Airbnb
Homes, experiences, services
Airbnb, Inc. · ★ 4.8 (703,133)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
61
Keyword coverage
63
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 6 of 30 characters
Fixhigh impact · low effortWhat we saw: "Airbnb" (6 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 24 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: airbnb.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
- 3
Top keyword "services" is not in the title
Improvehigh impact · medium effortWhat we saw: "services" is the highest-volume relevant term we found (volume 94/100, estimated). It appears in the subtitle only.
What to do: Add "services" to the title; the title carries the most ranking weight.
4 more fixes in the full report(3 high impact)
- 3 keyword gaps where competitors rank top 10 and you are absent
- Ranks top 10 for 20% of high-volume terms
- Visible for 7 of 23 tracked terms
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 92 results).
services
In its subtitle, description · demand 94/100 · difficulty 62/100
experiences
In its subtitle, description · demand 94/100 · difficulty 57/100
amex experiences
Not in its listing text · demand 75/100 · difficulty 51/100
marriott experiences
Not in its listing text · demand 75/100 · difficulty 49/100
city experiences
Not in its listing text · demand 74/100 · difficulty 50/100
18 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
City Experiences
Hornblower Cruises & Events · ★ 4.9
Alto
Alto Experience, Inc. · ★ 4.7
All at Home
Irvine Company · ★ 4.8
Thumbtack: Home Service Pros
Thumbtack, Inc. · ★ 4.9
Fiverr - Freelance Services
Fiverr International Ltd. · ★ 4.9
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
95%
1–2 star reviews
4%
Reviews about bugs
What this listing gets right
- Subtitle uses 28 of 30 characters
- No wasted words across title and subtitle
- Description is 3,401 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (5 vs 1)
- 7 screenshots (max 10)
- Icon present
- Average rating 4.76 from 703,133 ratings
- Rating volume at or above competitor median
- 4% of 1–2 star reviews mention bugs or crashes
- Last updated 2 days ago
- Release notes present
- Localised in 54 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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Growdone ASO is not affiliated with Airbnb, Inc.. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.