Cash App ASO score: 67/100
Cash App scores 67/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (25/100). We found 9 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Cash App
Money. Debit Card. Bitcoin.
Block, Inc. · ★ 4.8 (8,773,438)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
73
Keyword coverage
25
Creatives
83
Ratings & reviews
100
Localisation & freshness
71
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 8 of 30 characters
Fixhigh impact · low effortWhat we saw: "Cash App" (8 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 22 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
4 keyword gaps where competitors rank top 10 and you are absent
Fixhigh impact · medium effortWhat we saw: Gaps: debit card bank, overdraft, direct deposit, money debit
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 3
Top keyword "bitcoin" is not in the title
Improvehigh impact · medium effortWhat we saw: "bitcoin" is the highest-volume relevant term we found (volume 93/100, estimated). It appears in the subtitle only.
What to do: Add "bitcoin" to the title; the title carries the most ranking weight.
6 more fixes in the full report(3 high impact)
- Ranks top 10 for 8% of high-volume terms
- Visible for 8 of 29 tracked terms
- Top-10 coverage trails the competitor median (3 vs 6)
- Release notes missing or generic
- Localised in 2 languages
- No preview video
Is this your app, or one like it? Run a free audit of your own listing
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 97 results).
bitcoin
In its subtitle, description · demand 93/100 · difficulty 67/100
debit card
In its subtitle, description · demand 80/100 · difficulty 67/100
debit card bank
Not in its listing text · demand 80/100 · difficulty 64/100
card games
Not in its listing text · demand 79/100 · difficulty 65/100
amazon debit card
Not in its listing text · demand 77/100 · difficulty 57/100
24 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.

Current - Mobile Banking
Finco Services, Inc. · ★ 4.8

Revolut: send, spend, and save
Revolut Ltd · ★ 4.7

Varo Bank: Online Banking
Varo Money inc · ★ 4.9

Netspend
Netspend Corporation · ★ 4.8

Branch: A Better Payday
Branch Messenger Inc. · ★ 4.8
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
38%
1–2 star reviews
5%
Reviews about bugs
What this listing gets right
- Subtitle uses 27 of 30 characters
- No wasted words across title and subtitle
- Title contains a descriptive keyword, not just the brand
- Description is 3,758 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- 10 screenshots (max 10)
- Icon present
- Average rating 4.79 from 8,773,438 ratings
- Rating volume at or above competitor median
- 5% of 1–2 star reviews mention bugs or crashes
- Last updated 3 days ago
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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Growdone ASO is not affiliated with Block, Inc.. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.