Cash App ASO score: 67/100

Cash App scores 67/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (25/100). We found 9 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Finance

Cash App

Money. Debit Card. Bitcoin.

Block, Inc. · ★ 4.8 (8,773,438)

67
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

73

Keyword coverage

25

Creatives

83

Ratings & reviews

100

Localisation & freshness

71

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 8 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Cash App" (8 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 22 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    4 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: debit card bank, overdraft, direct deposit, money debit

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Top keyword "bitcoin" is not in the title

    Improvehigh impact · medium effort

    What we saw: "bitcoin" is the highest-volume relevant term we found (volume 93/100, estimated). It appears in the subtitle only.

    What to do: Add "bitcoin" to the title; the title carries the most ranking weight.

6 more fixes in the full report(3 high impact)

  • Ranks top 10 for 8% of high-volume terms
  • Visible for 8 of 29 tracked terms
  • Top-10 coverage trails the competitor median (3 vs 6)
  • Release notes missing or generic
  • Localised in 2 languages
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 97 results).

bitcoin

In its subtitle, description · demand 93/100 · difficulty 67/100

Verified#13

debit card

In its subtitle, description · demand 80/100 · difficulty 67/100

Verified#9

debit card bank

Not in its listing text · demand 80/100 · difficulty 64/100

Verified96+

card games

Not in its listing text · demand 79/100 · difficulty 65/100

Verified96+

amazon debit card

Not in its listing text · demand 77/100 · difficulty 57/100

Verified#14

24 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • Current - Mobile Banking

    Finco Services, Inc. · ★ 4.8

  • Revolut: send, spend, and save

    Revolut Ltd · ★ 4.7

  • Varo Bank: Online Banking

    Varo Money inc · ★ 4.9

  • Netspend

    Netspend Corporation · ★ 4.8

  • Branch: A Better Payday

    Branch Messenger Inc. · ★ 4.8

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

38%

1–2 star reviews

5%

Reviews about bugs

What this listing gets right

  • Subtitle uses 27 of 30 characters
  • No wasted words across title and subtitle
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,758 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • 10 screenshots (max 10)
  • Icon present
  • Average rating 4.79 from 8,773,438 ratings
  • Rating volume at or above competitor median
  • 5% of 1–2 star reviews mention bugs or crashes
  • Last updated 3 days ago

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Cash App Growdone ASO score: 67/100
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