GrowdoneASO

Chipotle ASO score: 51/100

Chipotle scores 51/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (86/100) and its weakest is keyword coverage (0/100). We found 12 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Food & grocery

Chipotle

Mexican Food Pickup & Delivery

Chipotle Mexican Grill · ★ 4.7 (1,913,323)

51
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

56

Keyword coverage

0

Creatives

83

Ratings & reviews

86

Localisation & freshness

50

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 8 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Chipotle" (8 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 22 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Title is brand-only

    Fixhigh impact · low effort

    What we saw: Title words: chipotle.

    What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".

  3. 3

    8 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: delivery, pickup, food delivery, food pickup, pickup delivery, pick up delivery…

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

9 more fixes in the full report(4 high impact)

  • Top keyword "food" is not in the title
  • Ranks top 10 for 0% of high-volume terms
  • Visible for 2 of 21 tracked terms
  • Top-10 coverage trails the competitor median (0 vs 4)
  • Localised in 1 language
  • Release notes missing or generic

Is this your app, or one like it? Run a free audit of your own listing

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 97 results).

food

In its subtitle, description · demand 100/100 · difficulty 74/100

Verified#16

delivery

In its subtitle, description · demand 100/100 · difficulty 78/100

Verified95+

pickup

In its subtitle, description · demand 87/100 · difficulty 44/100

Verified88+

food delivery

In its description · demand 81/100 · difficulty 85/100

Verified93+

food pickup

In its subtitle · demand 79/100 · difficulty 62/100

Verified93+

16 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

50%

1–2 star reviews

2%

Reviews about bugs

What this listing gets right

  • Subtitle uses 30 of 30 characters
  • No wasted words across title and subtitle
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • 7 screenshots (max 10)
  • Icon present
  • Average rating 4.68 from 1,913,323 ratings
  • 2% of 1–2 star reviews mention bugs or crashes
  • Last updated 25 days ago

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Chipotle Growdone ASO score: 51/100
<a href="https://growdone.com/apps/ios/chipotle-id327228455"><img src="https://growdone.com/badge/ios/327228455.svg" alt="Chipotle Growdone ASO score: 51/100" height="20"></a>
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Growdone ASO is not affiliated with Chipotle Mexican Grill. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.