Coinbase ASO score: 79/100
Coinbase scores 79/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is metadata (100/100) and its weakest is keyword coverage (42/100). We found 4 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Coinbase: Buy Crypto & Stocks
Trade millions of assets
Coinbase, Inc. · ★ 4.7 (1,797,998)
ASO score
Score by area
20 of 21 checks could run on public store data.
Metadata
100
Keyword coverage
42
Creatives
83
Ratings & reviews
80
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Ranks top 10 for 13% of high-volume terms
Fixhigh impact · high effortWhat we saw: 1 of 8 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
- 2
Visible for 3 of 20 tracked terms
Fixhigh impact · high effortWhat we saw: Presence in the top 100 results across the keyword set.
What to do: Widen coverage by adding 2-word phrases from the gap list to the subtitle / short description.
- 3
No preview video
Improvemedium impact · high effortWhat we saw: App previews typically lift conversion by 10–20% for utility and productivity apps.
What to do: Record a 15–30 second preview showing the core action within the first 3 seconds.
1 more fix in the full report
- Rating volume is 37% of the competitor median
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 96 results).
buy
In its title, description · demand 100/100 · difficulty 85/100
crypto
In its title, description · demand 97/100 · difficulty 84/100
buyee
Not in its listing text · demand 77/100 · difficulty 10/100
cryptogram
Not in its listing text · demand 77/100 · difficulty 10/100
buy crypto
In its title · demand 59/100 · difficulty 10/100
15 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
What this listing gets right
- Title uses 29 of 30 characters
- Subtitle uses 24 of 30 characters
- No wasted words across title and subtitle
- Top keyword "buy" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 3,947 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (2 vs 2)
- No keyword gaps against competitors
- 7 screenshots (max 10)
- Icon present
- Average rating 4.68 from 1,797,998 ratings
- Last updated 6 days ago
- Release notes present
- Localised in 18 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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