Coursera ASO score: 87/100

Coursera scores 87/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is metadata (82/100). We found 4 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Education

Coursera: Grow your career

Courses, certificates, degrees

Coursera · ★ 4.8 (177,465)

87
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

82

Keyword coverage

83

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 26 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Coursera: Grow your career" (26 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 4 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Top keyword "courses" is not in the title

    Improvehigh impact · medium effort

    What we saw: "courses" is the highest-volume relevant term we found (volume 93/100, estimated). It appears in the subtitle only.

    What to do: Add "courses" to the title; the title carries the most ranking weight.

  3. 3

    Ranks top 10 for 38% of high-volume terms

    Improvehigh impact · high effort

    What we saw: 3 of 8 highest-volume terms rank in the top 10.

    What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.

1 more fix in the full report

  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 90 results).

courses

In its subtitle, description · demand 93/100 · difficulty 56/100

Verified#1

career mode tracker

Not in its listing text · demand 66/100 · difficulty 26/100

Verified89+

career test

Not in its listing text · demand 65/100 · difficulty 27/100

Verified83+

career simulator

Not in its listing text · demand 64/100 · difficulty 24/100

Verified99+

career

In its title, description · demand 57/100 · difficulty 71/100

Verified#10

13 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • edX online learning

    edX LLC · ★ 4.8

  • Alison: Online Education App

    Alison (Capernaum Limited) · ★ 4.8

  • Cursa - Learn anything

    Medeiros Tecnologia LTDA · ★ 4.8

  • Jobzly: Grow Your Career

    Recibar Inc. · ★ 4.3

  • U.S. Army Career Navigator

    Army Game Studio · ★ 4.9

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

41%

1–2 star reviews

10%

Reviews about bugs

What this listing gets right

  • Subtitle uses 30 of 30 characters
  • No wasted words across title and subtitle
  • Title contains a descriptive keyword, not just the brand
  • Description is 2,399 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Visible for 11 of 18 tracked terms
  • Top-10 coverage matches or beats the competitor median (8 vs 2)
  • No keyword gaps against competitors
  • 7 screenshots (max 10)
  • Icon present
  • Average rating 4.85 from 177,465 ratings
  • Rating volume at or above competitor median
  • 10% of 1–2 star reviews mention bugs or crashes
  • Last updated 1 days ago
  • Release notes present
  • Localised in 30 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Coursera Growdone ASO score: 87/100
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