GrowdoneASO

Domino's Pizza USA ASO score: 59/100

Domino's Pizza USA scores 59/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (0/100). We found 10 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Food & grocery

Domino's Pizza USA

Order, Track, & Earn Rewards

Domino's Pizza LLC · ★ 4.8 (4,980,661)

59
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

82

Keyword coverage

0

Creatives

58

Ratings & reviews

100

Localisation & freshness

79

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 18 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Domino's Pizza USA" (18 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 12 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    8 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: order tracking, order tracker, order, tracking, track, package…

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Opening lines do not mention a key search term

    Improvemedium impact · low effort

    What we saw: First lines: "Get more of what you love—right here in the Domino’s app. Build your perfect pizza, or pick a specialty pizza, then pick your favorite sides…"

    What to do: Rewrite the first 3 lines (visible before 'more') to state the outcome using your top 2 keywords.

7 more fixes in the full report(4 high impact)

  • Ranks top 10 for 0% of high-volume terms
  • Visible for 3 of 23 tracked terms
  • Top-10 coverage trails the competitor median (0 vs 7)
  • 5 screenshots (max 10)
  • Localised in 2 languages
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 85 results).

usa

In its title · demand 93/100 · difficulty 67/100

Verified#67

order food

Not in its listing text · demand 81/100 · difficulty 71/100

Verified94+

order tracking

In its description · demand 75/100 · difficulty 51/100

Verified92+

earn rewards

In its subtitle · demand 74/100 · difficulty 59/100

Verified94+

order up

Not in its listing text · demand 73/100 · difficulty 48/100

Verified81+

18 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • Shop: Track, Pay, Discover

    Shopify Inc. · ★ 4.8

  • Route: Package Tracker

    Route App LLC · ★ 4.8

  • WalkCash - rewards&earn&coin

    娟 曾 · ★ 4.5

  • Steps: Make Money & Earn Cash

    Taras Bekhta · ★ 4.6

  • AfterShip Package Tracker

    AfterShip Limited · ★ 4.7

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

89%

1–2 star reviews

8%

Reviews about bugs

What this listing gets right

  • Subtitle uses 28 of 30 characters
  • No wasted words across title and subtitle
  • Top keyword "usa" is in the title
  • Title contains a descriptive keyword, not just the brand
  • No guideline-risky terms in title or subtitle
  • Icon present
  • Average rating 4.78 from 4,980,661 ratings
  • Rating volume at or above competitor median
  • 8% of 1–2 star reviews mention bugs or crashes
  • Last updated 6 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Domino's Pizza USA Growdone ASO score: 59/100
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