Etsy ASO score: 83/100
Etsy scores 83/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is metadata (100/100) and its weakest is keyword coverage (46/100). We found 4 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Etsy: Shop from Real People
Online Marketplace for Special
Etsy, Inc. · ★ 4.9 (7,345,775)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
100
Keyword coverage
46
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Ranks top 10 for 11% of high-volume terms
Fixhigh impact · high effortWhat we saw: 1 of 9 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
- 2
1 keyword gaps where competitors rank top 10 and you are absent
Improvehigh impact · medium effortWhat we saw: Gaps: real
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 3
Visible for 8 of 21 tracked terms
Improvehigh impact · high effortWhat we saw: Presence in the top 100 results across the keyword set.
What to do: Widen coverage by adding 2-word phrases from the gap list to the subtitle / short description.
1 more fix in the full report
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 90 results).
shop
In its title, description · demand 100/100 · difficulty 97/100
realtor
Not in its listing text · demand 97/100 · difficulty 66/100
real
In its title, description · demand 95/100 · difficulty 85/100
real money games
Not in its listing text · demand 77/100 · difficulty 60/100
spades real people
Not in its listing text · demand 76/100 · difficulty 55/100
16 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
The RealReal - Buy+Sell Luxury
TheRealReal Inc. · ★ 4.8
Shop: Track, Pay, Discover
Shopify Inc. · ★ 4.8
Poshmark: Shop & Sell Fashion
Poshmark, Inc. · ★ 4.8
See scoreAmazon Shopping
AMZN Mobile LLC · ★ 4.8
Barbershop Real Haircut Game
Toonminator · ★ 4.5
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
20%
1–2 star reviews
5%
Reviews about bugs
What this listing gets right
- Title uses 27 of 30 characters
- Subtitle uses 30 of 30 characters
- No wasted words across title and subtitle
- Top keyword "shop" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 3,735 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (3 vs 2)
- 8 screenshots (max 10)
- Icon present
- Average rating 4.92 from 7,345,775 ratings
- Rating volume at or above competitor median
- 5% of 1–2 star reviews mention bugs or crashes
- Last updated 6 days ago
- Release notes present
- Localised in 15 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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