Facebook ASO score: 72/100
Facebook scores 72/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is metadata (52/100). We found 7 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Connection starts here
Meta Platforms, Inc. · ★ 4.5 (28,900,321)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
52
Keyword coverage
58
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 8 of 30 characters
Fixhigh impact · low effortWhat we saw: "Facebook" (8 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 22 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Subtitle uses 22 of 30 characters
Improvehigh impact · low effortWhat we saw: "Connection starts here"
What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.
- 3
Top keyword "connections" is not in the title
Fixhigh impact · medium effortWhat we saw: "connections" is the highest-volume relevant term we found (volume 93/100, estimated).
What to do: Add "connections" to the title; the title carries the most ranking weight.
4 more fixes in the full report(2 high impact)
- Opening lines do not mention a key search term
- Visible for 4 of 22 tracked terms
- Ranks top 10 for 22% of high-volume terms
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 98 results).
connections
Not in its listing text · demand 93/100 · difficulty 64/100
here we go
Not in its listing text · demand 77/100 · difficulty 56/100
connections word game
Not in its listing text · demand 76/100 · difficulty 60/100
connection game
Not in its listing text · demand 74/100 · difficulty 48/100
connections nyt
Not in its listing text · demand 73/100 · difficulty 43/100
17 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Yupi: Friendship starts Here
Wevention Pty Ltd · ★ 4.1
Baitiq - It Starts Here
Ali Taleb
Betstr - Every Bet Starts Here
Betstr LLC · ★ 5.0
Once: Chat & Connect App
Xeanco Limited · ★ 3.9
Life Starts Here
Life Starts Here Ministries LLC · ★ 4.8
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
61%
1–2 star reviews
0%
Reviews about bugs
What this listing gets right
- No wasted words across title and subtitle
- Title contains a descriptive keyword, not just the brand
- Description is 1,611 characters
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (2 vs 0)
- No keyword gaps against competitors
- 10 screenshots (max 10)
- Icon present
- Average rating 4.53 from 28,900,321 ratings
- Rating volume at or above competitor median
- 0% of 1–2 star reviews mention bugs or crashes
- Last updated 2 days ago
- Release notes present
- Localised in 32 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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