Gmail ASO score: 83/100
Gmail scores 83/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (67/100). We found 5 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Gmail - Email by Google
Secure, fast & organized email
Google · ★ 4.7 (2,448,393)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
85
Keyword coverage
67
Creatives
83
Ratings & reviews
100
Localisation & freshness
93
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 23 of 30 characters
Improvehigh impact · low effortWhat we saw: "Gmail - Email by Google" (23 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 7 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Words repeated across title and subtitle
Improvemedium impact · low effortWhat we saw: Repeated: email. Apple indexes each word once across all three fields; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the subtitle and spend the characters on gap keywords.
- 3
Ranks top 10 for 9% of high-volume terms
Fixhigh impact · high effortWhat we saw: 1 of 11 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
2 more fixes in the full report
- Release notes missing or generic
- No preview video
Is this your app, or one like it? Run a free audit of your own listing
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 93 results).
In its title, subtitle, description · demand 97/100 · difficulty 72/100
fasting
Not in its listing text · demand 94/100 · difficulty 82/100
fasten
Not in its listing text · demand 91/100 · difficulty 53/100
fastlink
Not in its listing text · demand 85/100 · difficulty 34/100
fasting tracker
Not in its listing text · demand 76/100 · difficulty 70/100
21 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Email - Edison Mail
Edison Software Inc. · ★ 4.5
Yahoo Mail: Your Email & Inbox
Yahoo · ★ 4.7
AOL Mail, News, Weather
AOL Media LLC · ★ 4.6
Mail – Organized Email
Shiyal Akash · ★ 4.2
Mail
Apple · ★ 4.6
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
85%
1–2 star reviews
6%
Reviews about bugs
What this listing gets right
- Subtitle uses 30 of 30 characters
- Top keyword "email" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 2,083 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Visible for 13 of 26 tracked terms
- Top-10 coverage matches or beats the competitor median (7 vs 5)
- No keyword gaps against competitors
- 10 screenshots (max 10)
- Icon present
- Average rating 4.71 from 2,448,393 ratings
- Rating volume at or above competitor median
- 6% of 1–2 star reviews mention bugs or crashes
- Last updated 5 days ago
- Localised in 57 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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