Instacart ASO score: 92/100

Instacart scores 92/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is metadata (100/100) and its weakest is localisation & freshness (79/100). We found 3 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Food & grocery

Instacart: Groceries & Food

Shop Grocery Delivery Services

Maplebear Inc · ★ 4.8 (4,856,332)

92
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

100

Keyword coverage

88

Creatives

83

Ratings & reviews

100

Localisation & freshness

79

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Visible for 12 of 28 tracked terms

    Improvehigh impact · high effort

    What we saw: Presence in the top 100 results across the keyword set.

    What to do: Widen coverage by adding 2-word phrases from the gap list to the subtitle / short description.

  2. 2

    Localised in 3 languages

    Improvemedium impact · medium effort

    What we saw: Languages from the App Store listing: EN, FR, ES. Each storefront indexes its own localised metadata.

    What to do: Add App Store listings for the top 5 storefronts in your category; metadata-only localisation needs no app changes.

  3. 3

    No preview video

    Improvemedium impact · high effort

    What we saw: App previews typically lift conversion by 10–20% for utility and productivity apps.

    What to do: Record a 15–30 second preview showing the core action within the first 3 seconds.

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 94 results).

groceries

In its title, description · demand 97/100 · difficulty 71/100

Verified#1

grocery delivery

In its subtitle · demand 81/100 · difficulty 76/100

Verified#1

delivery services

In its subtitle · demand 81/100 · difficulty 69/100

Verified#5

food delivery services

Not in its listing text · demand 81/100 · difficulty 68/100

Verified#6

groceries delivered

In its description · demand 80/100 · difficulty 67/100

Verified#1

23 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 150 most recent public reviews.

0%

Replied to by the developer

39%

1–2 star reviews

2%

Reviews about bugs

What this listing gets right

  • Title uses 27 of 30 characters
  • Subtitle uses 30 of 30 characters
  • No wasted words across title and subtitle
  • Top keyword "groceries" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 1,701 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Ranks top 10 for 50% of high-volume terms
  • Top-10 coverage matches or beats the competitor median (9 vs 4)
  • No keyword gaps against competitors
  • 9 screenshots (max 10)
  • Icon present
  • Average rating 4.82 from 4,856,332 ratings
  • Rating volume at or above competitor median
  • 2% of 1–2 star reviews mention bugs or crashes
  • Last updated 5 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Instacart Growdone ASO score: 92/100
<a href="https://growdone.com/apps/ios/instacart-id545599256"><img src="https://growdone.com/badge/ios/545599256.svg" alt="Instacart Growdone ASO score: 92/100" height="20"></a>
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Growdone ASO is not affiliated with Maplebear Inc. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.