Instacart ASO score: 92/100
Instacart scores 92/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is metadata (100/100) and its weakest is localisation & freshness (79/100). We found 3 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Instacart: Groceries & Food
Shop Grocery Delivery Services
Maplebear Inc · ★ 4.8 (4,856,332)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
100
Keyword coverage
88
Creatives
83
Ratings & reviews
100
Localisation & freshness
79
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Visible for 12 of 28 tracked terms
Improvehigh impact · high effortWhat we saw: Presence in the top 100 results across the keyword set.
What to do: Widen coverage by adding 2-word phrases from the gap list to the subtitle / short description.
- 2
Localised in 3 languages
Improvemedium impact · medium effortWhat we saw: Languages from the App Store listing: EN, FR, ES. Each storefront indexes its own localised metadata.
What to do: Add App Store listings for the top 5 storefronts in your category; metadata-only localisation needs no app changes.
- 3
No preview video
Improvemedium impact · high effortWhat we saw: App previews typically lift conversion by 10–20% for utility and productivity apps.
What to do: Record a 15–30 second preview showing the core action within the first 3 seconds.
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 94 results).
groceries
In its title, description · demand 97/100 · difficulty 71/100
grocery delivery
In its subtitle · demand 81/100 · difficulty 76/100
delivery services
In its subtitle · demand 81/100 · difficulty 69/100
food delivery services
Not in its listing text · demand 81/100 · difficulty 68/100
groceries delivered
In its description · demand 80/100 · difficulty 67/100
23 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
See scoreUber Eats: Food & Groceries
Uber Technologies, Inc. · ★ 4.8

Gopuff - Grocery Delivery
Gopuff · ★ 4.8

ALDI Grocery Pickup & Delivery
ALDI International Services GmbH & Co. oHG · ★ 4.8

Shipt: Order Grocery Delivery
Shipt · ★ 4.9

Misfits Market Grocery App
Misfits Market · ★ 4.7
Reviews
From the 150 most recent public reviews.
0%
Replied to by the developer
39%
1–2 star reviews
2%
Reviews about bugs
What this listing gets right
- Title uses 27 of 30 characters
- Subtitle uses 30 of 30 characters
- No wasted words across title and subtitle
- Top keyword "groceries" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 1,701 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Ranks top 10 for 50% of high-volume terms
- Top-10 coverage matches or beats the competitor median (9 vs 4)
- No keyword gaps against competitors
- 9 screenshots (max 10)
- Icon present
- Average rating 4.82 from 4,856,332 ratings
- Rating volume at or above competitor median
- 2% of 1–2 star reviews mention bugs or crashes
- Last updated 5 days ago
- Release notes present
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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Growdone ASO is not affiliated with Maplebear Inc. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.