Instagram ASO score: 67/100
Instagram scores 67/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (33/100). We found 8 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Videos, creators & friends
Instagram, Inc. · ★ 4.7 (29,636,798)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
56
Keyword coverage
33
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 9 of 30 characters
Fixhigh impact · low effortWhat we saw: "Instagram" (9 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 21 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: instagram.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
- 3
Top keyword "videos" is not in the title
Improvehigh impact · medium effortWhat we saw: "videos" is the highest-volume relevant term we found (volume 99/100, estimated). It appears in the subtitle only.
What to do: Add "videos" to the title; the title carries the most ranking weight.
5 more fixes in the full report(3 high impact)
- Ranks top 10 for 0% of high-volume terms
- Visible for 3 of 21 tracked terms
- 3 keyword gaps where competitors rank top 10 and you are absent
- No preview video
- Description is 1,361 characters
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 92 results).
videos
In its subtitle, description · demand 99/100 · difficulty 73/100
friends
In its subtitle, description · demand 96/100 · difficulty 83/100
videoshop
Not in its listing text · demand 95/100 · difficulty 62/100
friends games
Not in its listing text · demand 75/100 · difficulty 50/100
video chat
Not in its listing text · demand 73/100 · difficulty 60/100
16 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Sony | Creators' App
Sony Corporation · ★ 3.9
See scoreYouTube
Google · ★ 4.7
Vimeo
Vimeo.com, Inc. · ★ 4.5
Runway: AI Image & Video
runwayml · ★ 4.5
PromoCut: AI Video Editor
Dipper LLC · ★ 4.8
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
90%
1–2 star reviews
0%
Reviews about bugs
What this listing gets right
- Subtitle uses 26 of 30 characters
- No wasted words across title and subtitle
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (1 vs 1)
- 8 screenshots (max 10)
- Icon present
- Average rating 4.69 from 29,636,798 ratings
- Rating volume at or above competitor median
- 0% of 1–2 star reviews mention bugs or crashes
- Last updated 6 days ago
- Release notes present
- Localised in 39 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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