Microsoft Word ASO score: 73/100

Microsoft Word scores 73/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is keyword coverage (54/100). We found 6 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Productivity

Microsoft Word

Create a Resume, Essay or PDF

Microsoft Corporation · ★ 4.7 (3,026,275)

out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

Keyword coverage

Creatives

Ratings & reviews

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

1
Title uses 14 of 30 characters
Fixhigh impact · low effort
What we saw: "Microsoft Word" (14 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 16 characters for your top keyword, e.g. "Brand: keyword phrase".
2
Ranks top 10 for 8% of high-volume terms
Fixhigh impact · high effort
What we saw: 1 of 13 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
3
5 screenshots (max 10)
Improvehigh impact · medium effort
What we saw: Stores show 3 screenshots in search; 6+ lets the product page convince scrollers.
What to do: Add 1 more screenshots: one per core feature, benefit-led caption on each.

3 more fixes in the full report(2 high impact)

Visible for 10 of 31 tracked terms
21% of 1–2 star reviews mention bugs or crashes
No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 92 results).

word

In its title, description · demand 99/100 · difficulty 93/100

Verified#1

wordscapes

Not in its listing text · demand 98/100 · difficulty 78/100

Verified98+

pdf

In its subtitle · demand 96/100 · difficulty 86/100

Verified#13

wordle

Not in its listing text · demand 96/100 · difficulty 67/100

Verified91+

pdf scanner

Not in its listing text · demand 78/100 · difficulty 69/100

Verified89+

26 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Google Docs
Google · ★ 4.8
Office Word:Edit Word Document
Rhophi Analytics LLP · ★ 4.6
PDFelement: PDF Editor, Viewer
Wondershare Technology Group Co.,LTD · ★ 4.6
Resume Builder Pro with AI
Uncaught Exception Inc · ★ 4.8
Resume Builder: PDF Resume App
Indeed Inc. · ★ 4.8

Reviews

From the 200 most recent public reviews.

Replied to by the developer

63%

1–2 star reviews

21%

Reviews about bugs

What this listing gets right

Subtitle uses 29 of 30 characters
No wasted words across title and subtitle
Top keyword "word" is in the title
Title contains a descriptive keyword, not just the brand
Description is 2,269 characters
Opening lines lead with a key search term
No guideline-risky terms in title or subtitle
Top-10 coverage matches or beats the competitor median (6 vs 3)
No keyword gaps against competitors
Icon present
Average rating 4.73 from 3,026,275 ratings
Rating volume at or above competitor median
Last updated 6 days ago
Release notes present
Localised in 33 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Growdone ASO is not affiliated with Microsoft Corporation. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.