Netflix ASO score: 65/100
Netflix scores 65/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is metadata (36/100). We found 10 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Netflix
Start Watching
Netflix, Inc. · ★ 4.7 (7,502,719)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
36
Keyword coverage
50
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 7 of 30 characters
Fixhigh impact · low effortWhat we saw: "Netflix" (7 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 23 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Subtitle uses 14 of 30 characters
Fixhigh impact · low effortWhat we saw: "Start Watching"
What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.
- 3
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: netflix.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
7 more fixes in the full report(4 high impact)
- Opening lines do not mention a key search term
- Top keyword "watching" is not in the title
- Visible for 6 of 26 tracked terms
- 3 keyword gaps where competitors rank top 10 and you are absent
- Ranks top 10 for 36% of high-volume terms
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 92 results).
watching
In its subtitle · demand 100/100 · difficulty 70/100
privacy
In its description · demand 92/100 · difficulty 64/100
starti
Not in its listing text · demand 82/100 · difficulty 27/100
privacy browser
Not in its listing text · demand 78/100 · difficulty 61/100
watching movies
Not in its listing text · demand 77/100 · difficulty 55/100
21 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Eventbrite
Eventbrite · ★ 4.9
Event Maps - live event map
teva serra
START: онлайн-кинотеатр
Start.Ru LLC · ★ 3.8
Car Key Connect - Remote Start
TV Cast Pte. Ltd. · ★ 4.7
DICE: Live Shows
DICE · ★ 4.9
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
32%
1–2 star reviews
6%
Reviews about bugs
What this listing gets right
- No wasted words across title and subtitle
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (6 vs 1)
- 6 screenshots (max 10)
- Icon present
- Average rating 4.75 from 7,502,719 ratings
- Rating volume at or above competitor median
- 6% of 1–2 star reviews mention bugs or crashes
- Last updated 3 days ago
- Release notes present
- Localised in 31 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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