Pinterest ASO score: 62/100
Pinterest scores 62/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (25/100). We found 9 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Fashion, home design and ideas
Pinterest, Inc. · ★ 4.8 (5,805,956)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
47
Keyword coverage
25
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 9 of 30 characters
Fixhigh impact · low effortWhat we saw: "Pinterest" (9 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 21 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: pinterest.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
- 3
9 keyword gaps where competitors rank top 10 and you are absent
Fixhigh impact · medium effortWhat we saw: Gaps: home design, home design 3d, home design makeover, home design interior, fashion home makeover, house…
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
6 more fixes in the full report(3 high impact)
- Opening lines do not mention a key search term
- Top keyword "ideas" is not in the title
- Ranks top 10 for 14% of high-volume terms
- Visible for 2 of 17 tracked terms
- Description is 366 characters
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 95 results).
ideas
In its subtitle, description · demand 88/100 · difficulty 48/100
homebody
Not in its listing text · demand 88/100 · difficulty 45/100
homebase
Not in its listing text · demand 86/100 · difficulty 55/100
home design
In its subtitle · demand 78/100 · difficulty 77/100
home design 3d
Not in its listing text · demand 76/100 · difficulty 61/100
12 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Home Planner AI：Room Design 3D
Room Planner Ltd · ★ 4.6
Houzz - Home Design & Remodel
Houzz Inc. · ★ 4.8
Design My Room: Fashion
KIKO FUN INTERACTIVE ENTERTAINMENT CO., LIMITED · ★ 4.3
Home Design Makeover
Storm8 Studios · ★ 4.6
Next: Clothing & Home Decor
Next Retail Limited · ★ 4.6
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
57%
1–2 star reviews
3%
Reviews about bugs
What this listing gets right
- Subtitle uses 30 of 30 characters
- No wasted words across title and subtitle
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (2 vs 2)
- 7 screenshots (max 10)
- Icon present
- Average rating 4.78 from 5,805,956 ratings
- Rating volume at or above competitor median
- 3% of 1–2 star reviews mention bugs or crashes
- Last updated 4 days ago
- Release notes present
- Localised in 38 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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