SHEIN ASO score: 77/100
SHEIN scores 77/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (42/100). We found 5 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
SHEIN - Shopping Online
Fashion for Everyone
ROADGET BUSINESS PTE. LTD. · ★ 4.7 (3,991,964)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
83
Keyword coverage
42
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 23 of 30 characters
Improvehigh impact · low effortWhat we saw: "SHEIN - Shopping Online" (23 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 7 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Subtitle uses 20 of 30 characters
Improvehigh impact · low effortWhat we saw: "Fashion for Everyone"
What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.
- 3
Ranks top 10 for 18% of high-volume terms
Fixhigh impact · high effortWhat we saw: 2 of 11 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
2 more fixes in the full report(1 high impact)
- Visible for 5 of 26 tracked terms
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 96 results).
shopping
In its title, description · demand 100/100 · difficulty 82/100
fashion
In its subtitle, description · demand 95/100 · difficulty 77/100
shopping capital
Not in its listing text · demand 81/100 · difficulty 70/100
shopping clothing
Not in its listing text · demand 78/100 · difficulty 60/100
fashion show
Not in its listing text · demand 76/100 · difficulty 55/100
21 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Gensmo: AI Stylist & Try-On
Serendipity One Inc. · ★ 4.7
See scoreTemu: Shop Like a Billionaire
Temu · ★ 4.7
ASOS - Discover Fashion Online
ASOS · ★ 4.9
Grailed – Buy & Sell Fashion
Grailed, Inc · ★ 4.8
AliExpress - Shopping App
Alibaba · ★ 4.7
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
18%
1–2 star reviews
0%
Reviews about bugs
What this listing gets right
- No wasted words across title and subtitle
- Top keyword "shopping" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 2,310 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (4 vs 1)
- No keyword gaps against competitors
- 8 screenshots (max 10)
- Icon present
- Average rating 4.73 from 3,991,964 ratings
- Rating volume at or above competitor median
- 0% of 1–2 star reviews mention bugs or crashes
- Last updated 1 days ago
- Release notes present
- Localised in 43 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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Growdone ASO is not affiliated with ROADGET BUSINESS PTE. LTD.. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.