Snapchat ASO score: 67/100
Snapchat scores 67/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (33/100). We found 7 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Snapchat
Share the moment!
Snap, Inc. · ★ 4.5 (6,033,443)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
56
Keyword coverage
33
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 8 of 30 characters
Fixhigh impact · low effortWhat we saw: "Snapchat" (8 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 22 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Subtitle uses 17 of 30 characters
Improvehigh impact · low effortWhat we saw: "Share the moment!"
What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.
- 3
Top keyword "friends" is not in the title
Fixhigh impact · medium effortWhat we saw: "friends" is the highest-volume relevant term we found (volume 96/100, estimated).
What to do: Add "friends" to the title; the title carries the most ranking weight.
4 more fixes in the full report(3 high impact)
- Ranks top 10 for 11% of high-volume terms
- Visible for 5 of 22 tracked terms
- 2 keyword gaps where competitors rank top 10 and you are absent
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 90 results).
friends
In its description · demand 96/100 · difficulty 83/100
seeing
Not in its listing text · demand 92/100 · difficulty 53/100
share
In its subtitle, description · demand 90/100 · difficulty 62/100
seek
Not in its listing text · demand 90/100 · difficulty 63/100
shareme
Not in its listing text · demand 87/100 · difficulty 40/100
17 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Take Part – Share Moments
Daniele De Rosa · ★ 4.0
LiveIn - Share Your Moment
Livehouse Limited · ★ 4.7
Moment Pro Camera II
Moment Inc. · ★ 4.5
BeReal: Photos & Friends Daily
BeReal · ★ 4.8
Moment Garden: Your Baby Album
Contarini Ventures, LLC · ★ 4.8
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
50%
1–2 star reviews
1%
Reviews about bugs
What this listing gets right
- No wasted words across title and subtitle
- Title contains a descriptive keyword, not just the brand
- Description is 2,062 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (2 vs 1)
- 8 screenshots (max 10)
- Icon present
- Average rating 4.51 from 6,033,443 ratings
- Rating volume at or above competitor median
- 1% of 1–2 star reviews mention bugs or crashes
- Last updated 4 days ago
- Release notes present
- Localised in 35 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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