Starbucks ASO score: 63/100
Starbucks scores 63/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (21/100). We found 9 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Starbucks
Order, pay, and earn Stars.
Starbucks Coffee Company · ★ 4.9 (8,423,535)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
61
Keyword coverage
21
Creatives
83
Ratings & reviews
100
Localisation & freshness
79
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 9 of 30 characters
Fixhigh impact · low effortWhat we saw: "Starbucks" (9 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 21 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: starbucks.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
- 3
Top keyword "earn stars" is not in the title
Improvehigh impact · medium effortWhat we saw: "earn stars" is the highest-volume relevant term we found (volume 75/100, estimated). It appears in the subtitle only.
What to do: Add "earn stars" to the title; the title carries the most ranking weight.
6 more fixes in the full report(4 high impact)
- Ranks top 10 for 0% of high-volume terms
- Top-10 coverage trails the competitor median (0 vs 1)
- 1 keyword gaps where competitors rank top 10 and you are absent
- Visible for 6 of 17 tracked terms
- Localised in 2 languages
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 93 results).
earn stars
In its subtitle, description · demand 75/100 · difficulty 50/100
pay
In its subtitle, description · demand 61/100 · difficulty 88/100
order
In its subtitle, description · demand 61/100 · difficulty 76/100
food
In its description · demand 61/100 · difficulty 74/100
card
In its description · demand 58/100 · difficulty 81/100
12 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Transact Mobile Ordering
Transact Campus, LLC · ★ 4.8
Freecash - Get Paid Real Money
Freecash - Get Paid Real Money · ★ 4.7
Ritual - Order Local Takeout
Ritual Technologies Inc. · ★ 4.8
CAVA | Order Online
Cava Mezze Grill · ★ 4.9
Dayforce Wallet: On-demand Pay
Dayforce Corporation · ★ 4.9
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
21%
1–2 star reviews
19%
Reviews about bugs
What this listing gets right
- Subtitle uses 27 of 30 characters
- No wasted words across title and subtitle
- Description is 1,908 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- 9 screenshots (max 10)
- Icon present
- Average rating 4.89 from 8,423,535 ratings
- Rating volume at or above competitor median
- 19% of 1–2 star reviews mention bugs or crashes
- Last updated 8 days ago
- Release notes present
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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Growdone ASO is not affiliated with Starbucks Coffee Company. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.