Target ASO score: 80/100
Target scores 80/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is localisation & freshness (57/100). We found 6 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Target: Shop. Style. Save.
Deals on fashion & essentials
Target · ★ 4.9 (6,945,788)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
91
Keyword coverage
63
Creatives
83
Ratings & reviews
100
Localisation & freshness
57
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 26 of 30 characters
Improvehigh impact · low effortWhat we saw: "Target: Shop. Style. Save." (26 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 4 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
2 keyword gaps where competitors rank top 10 and you are absent
Improvehigh impact · medium effortWhat we saw: Gaps: brands, luxury
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 3
Localised in 1 language
Fixmedium impact · medium effortWhat we saw: Languages from the App Store listing: EN. Each storefront indexes its own localised metadata.
What to do: Add App Store listings for the top 5 storefronts in your category; metadata-only localisation needs no app changes.
3 more fixes in the full report(2 high impact)
- Ranks top 10 for 43% of high-volume terms
- Visible for 8 of 17 tracked terms
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 90 results).
shop
In its title, description · demand 100/100 · difficulty 97/100
shop style
In its title · demand 78/100 · difficulty 58/100
shoppers instacart
Not in its listing text · demand 78/100 · difficulty 59/100
essentials
In its subtitle, description · demand 61/100 · difficulty 70/100
shopping
In its description · demand 61/100 · difficulty 82/100
12 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.

Lyst: Don’t Shop Around
Lyst · ★ 4.8

SSENSE: Shop Designer Fashion
SSENSE · ★ 4.9

Shop: Track, Pay, Discover
Shopify Inc. · ★ 4.8

FARFETCH - Shop Luxury Fashion
FARFETCH UK LIMITED · ★ 4.9

ASOS - Discover Fashion Online
ASOS · ★ 4.9
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
33%
1–2 star reviews
6%
Reviews about bugs
What this listing gets right
- Subtitle uses 29 of 30 characters
- No wasted words across title and subtitle
- Top keyword "shop" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 2,859 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (5 vs 2)
- 9 screenshots (max 10)
- Icon present
- Average rating 4.90 from 6,945,788 ratings
- Rating volume at or above competitor median
- 6% of 1–2 star reviews mention bugs or crashes
- Last updated 2 days ago
- Release notes present
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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