Target ASO score: 80/100

Target scores 80/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is localisation & freshness (57/100). We found 6 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Shopping

Target: Shop. Style. Save.

Deals on fashion & essentials

Target · ★ 4.9 (6,945,788)

80
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

91

Keyword coverage

63

Creatives

83

Ratings & reviews

100

Localisation & freshness

57

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 26 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Target: Shop. Style. Save." (26 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 4 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    2 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: brands, luxury

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Localised in 1 language

    Fixmedium impact · medium effort

    What we saw: Languages from the App Store listing: EN. Each storefront indexes its own localised metadata.

    What to do: Add App Store listings for the top 5 storefronts in your category; metadata-only localisation needs no app changes.

3 more fixes in the full report(2 high impact)

  • Ranks top 10 for 43% of high-volume terms
  • Visible for 8 of 17 tracked terms
  • No preview video

Is this your app, or one like it? Run a free audit of your own listing

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 90 results).

shop

In its title, description · demand 100/100 · difficulty 97/100

Verified#9

shop style

In its title · demand 78/100 · difficulty 58/100

Verified#15

shoppers instacart

Not in its listing text · demand 78/100 · difficulty 59/100

Verified86+

essentials

In its subtitle, description · demand 61/100 · difficulty 70/100

Verified#6

shopping

In its description · demand 61/100 · difficulty 82/100

Verified#5

12 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • Lyst: Don’t Shop Around

    Lyst · ★ 4.8

  • SSENSE: Shop Designer Fashion

    SSENSE · ★ 4.9

  • Shop: Track, Pay, Discover

    Shopify Inc. · ★ 4.8

  • FARFETCH - Shop Luxury Fashion

    FARFETCH UK LIMITED · ★ 4.9

  • ASOS - Discover Fashion Online

    ASOS · ★ 4.9

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

33%

1–2 star reviews

6%

Reviews about bugs

What this listing gets right

  • Subtitle uses 29 of 30 characters
  • No wasted words across title and subtitle
  • Top keyword "shop" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 2,859 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Top-10 coverage matches or beats the competitor median (5 vs 2)
  • 9 screenshots (max 10)
  • Icon present
  • Average rating 4.90 from 6,945,788 ratings
  • Rating volume at or above competitor median
  • 6% of 1–2 star reviews mention bugs or crashes
  • Last updated 2 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Target Growdone ASO score: 80/100
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