Threads ASO score: 67/100

Threads scores 67/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (25/100). We found 7 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Social

Threads

Join the conversation

Instagram, Inc. · ★ 4.6 (2,326,226)

67
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

65

Keyword coverage

25

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 7 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Threads" (7 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 23 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Subtitle uses 21 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Join the conversation"

    What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.

  3. 3

    4 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: conversation, conversation games, conversation starters, conversation cards

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

4 more fixes in the full report(3 high impact)

  • Top keyword "conversation" is not in the title
  • Ranks top 10 for 0% of high-volume terms
  • Visible for 2 of 18 tracked terms
  • No preview video

Is this your app, or one like it? Run a free audit of your own listing

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 93 results).

conversation

In its subtitle, description · demand 86/100 · difficulty 52/100

Verified93+

conversation translator

Not in its listing text · demand 74/100 · difficulty 47/100

Verified90+

conversation recorder

Not in its listing text · demand 70/100 · difficulty 34/100

Verified92+

conversation games

Not in its listing text · demand 68/100 · difficulty 28/100

Verified99+

conversation starters

Not in its listing text · demand 66/100 · difficulty 39/100

Verified84+

13 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • Sup - Friends & Conversations

    Young Human, LLC · ★ 4.5

  • Conversation Starters -Qurious

    Gami Kushkumar Rajeshbhai · ★ 4.6

  • Clubhouse

    Alpha Exploration Co. · ★ 4.8

  • Holsom: Conversation Starters

    MILLIONHARI LLC · ★ 4.8

  • Razzy - Join the Conversation

    Razzy Inc.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

38%

1–2 star reviews

3%

Reviews about bugs

What this listing gets right

  • No wasted words across title and subtitle
  • Title contains a descriptive keyword, not just the brand
  • Description is 2,093 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Top-10 coverage matches or beats the competitor median (1 vs 1)
  • 6 screenshots (max 10)
  • Icon present
  • Average rating 4.64 from 2,326,226 ratings
  • Rating volume at or above competitor median
  • 3% of 1–2 star reviews mention bugs or crashes
  • Last updated 4 days ago
  • Release notes present
  • Localised in 31 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Threads Growdone ASO score: 67/100
<a href="https://growdone.com/apps/ios/threads-id6446901002"><img src="https://growdone.com/badge/ios/6446901002.svg" alt="Threads Growdone ASO score: 67/100" height="20"></a>
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