Threads ASO score: 67/100
Threads scores 67/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (25/100). We found 7 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Threads
Join the conversation
Instagram, Inc. · ★ 4.6 (2,326,226)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
65
Keyword coverage
25
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 7 of 30 characters
Fixhigh impact · low effortWhat we saw: "Threads" (7 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 23 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Subtitle uses 21 of 30 characters
Improvehigh impact · low effortWhat we saw: "Join the conversation"
What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.
- 3
4 keyword gaps where competitors rank top 10 and you are absent
Fixhigh impact · medium effortWhat we saw: Gaps: conversation, conversation games, conversation starters, conversation cards
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
4 more fixes in the full report(3 high impact)
- Top keyword "conversation" is not in the title
- Ranks top 10 for 0% of high-volume terms
- Visible for 2 of 18 tracked terms
- No preview video
Is this your app, or one like it? Run a free audit of your own listing
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 93 results).
conversation
In its subtitle, description · demand 86/100 · difficulty 52/100
conversation translator
Not in its listing text · demand 74/100 · difficulty 47/100
conversation recorder
Not in its listing text · demand 70/100 · difficulty 34/100
conversation games
Not in its listing text · demand 68/100 · difficulty 28/100
conversation starters
Not in its listing text · demand 66/100 · difficulty 39/100
13 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.

Sup - Friends & Conversations
Young Human, LLC · ★ 4.5

Conversation Starters -Qurious
Gami Kushkumar Rajeshbhai · ★ 4.6

Clubhouse
Alpha Exploration Co. · ★ 4.8

Holsom: Conversation Starters
MILLIONHARI LLC · ★ 4.8

Razzy - Join the Conversation
Razzy Inc.
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
38%
1–2 star reviews
3%
Reviews about bugs
What this listing gets right
- No wasted words across title and subtitle
- Title contains a descriptive keyword, not just the brand
- Description is 2,093 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (1 vs 1)
- 6 screenshots (max 10)
- Icon present
- Average rating 4.64 from 2,326,226 ratings
- Rating volume at or above competitor median
- 3% of 1–2 star reviews mention bugs or crashes
- Last updated 4 days ago
- Release notes present
- Localised in 31 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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