TikTok ASO score: 71/100
TikTok scores 71/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is metadata (100/100) and its weakest is keyword coverage (0/100). We found 6 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
TikTok - Videos, Shop & LIVE
Watch, discover and stream!
TikTok Ltd. · ★ 4.7 (18,406,422)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
100
Keyword coverage
0
Creatives
83
Ratings & reviews
100
Localisation & freshness
93
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
8 keyword gaps where competitors rank top 10 and you are absent
Fixhigh impact · medium effortWhat we saw: Gaps: discover streaming originals, shop live, discover, video, clips, videos shop…
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 2
Ranks top 10 for 10% of high-volume terms
Fixhigh impact · high effortWhat we saw: 1 of 10 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
- 3
Visible for 3 of 24 tracked terms
Fixhigh impact · high effortWhat we saw: Presence in the top 100 results across the keyword set.
What to do: Widen coverage by adding 2-word phrases from the gap list to the subtitle / short description.
3 more fixes in the full report(1 high impact)
- Top-10 coverage trails the competitor median (1 vs 3)
- Release notes missing or generic
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 92 results).
videos
In its title, description · demand 99/100 · difficulty 73/100
videoshop
Not in its listing text · demand 95/100 · difficulty 62/100
discover streaming originals
Not in its listing text · demand 74/100 · difficulty 49/100
video chat
Not in its listing text · demand 73/100 · difficulty 60/100
videos ia
Not in its listing text · demand 71/100 · difficulty 39/100
19 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
discovery+ | Stream TV Shows
Discovery Communications · ★ 4.9
Whatnot: Shop, Sell, Connect
Whatnot Inc. · ★ 4.7
See scoreYouTube
Google · ★ 4.7
Videoshop - Video Editor
Jajijujejo Inc. · ★ 4.9
WeVideo - Video Editor & Maker
WeVideo, Inc. · ★ 4.6
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
47%
1–2 star reviews
0%
Reviews about bugs
What this listing gets right
- Title uses 28 of 30 characters
- Subtitle uses 27 of 30 characters
- No wasted words across title and subtitle
- Top keyword "videos" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 3,999 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- 7 screenshots (max 10)
- Icon present
- Average rating 4.72 from 18,406,422 ratings
- Rating volume at or above competitor median
- 0% of 1–2 star reviews mention bugs or crashes
- Last updated 6 days ago
- Localised in 50 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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Growdone ASO is not affiliated with TikTok Ltd.. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.