Wayfair ASO score: 85/100

Wayfair scores 85/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (67/100). We found 4 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Shopping

Wayfair – Shop All Things Home

Furniture, Décor & Design Tips

Wayfair LLC · ★ 4.9 (2,557,330)

out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

Keyword coverage

Creatives

Ratings & reviews

100

Localisation & freshness

Top fixes for this listing

The first fixes from the free report, in order of impact.

1
Ranks top 10 for 17% of high-volume terms
Fixhigh impact · high effort
What we saw: 1 of 6 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
2
Localised in 2 languages
Improvemedium impact · medium effort
What we saw: Languages from the App Store listing: EN, FR. Each storefront indexes its own localised metadata.
What to do: Add App Store listings for the top 5 storefronts in your category; metadata-only localisation needs no app changes.
3
No preview video
Improvemedium impact · high effort
What we saw: App previews typically lift conversion by 10–20% for utility and productivity apps.
What to do: Record a 15–30 second preview showing the core action within the first 3 seconds.

1 more fix in the full report

Description is 1,023 characters

Is this your app, or one like it? Run a free audit of your own listing

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 95 results).

home

In its title, description · demand 57/100 · difficulty 74/100

Verified#25

design

In its subtitle, description · demand 57/100 · difficulty 84/100

Verified95+

furniture

In its subtitle, description · demand 56/100 · difficulty 61/100

Verified#1

fashion

Not in its listing text · demand 56/100 · difficulty 77/100

Verified93+

things

In its title, description · demand 54/100 · difficulty 66/100

Verified83+

8 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

CIDER - Clothing & Fashion
CIDER HOLDING LIMITED · ★ 4.8
Bed Bath & Beyond
Bed Bath & Beyond, Inc. · ★ 4.8
ShopThing: Shop Luxury Deals
ShopThing Inc. · ★ 4.7
Shop LC Go
SHOP LC Global Inc. · ★ 4.2
PrettyLittleThing
PRETTYLITTLETHING.COM LIMITED · ★ 4.7

Reviews

From the 200 most recent public reviews.

Replied to by the developer

31%

1–2 star reviews

Reviews about bugs

What this listing gets right

Title uses 30 of 30 characters
Subtitle uses 30 of 30 characters
No wasted words across title and subtitle
Top keyword "home" is in the title
Title contains a descriptive keyword, not just the brand
Opening lines lead with a key search term
No guideline-risky terms in title or subtitle
Visible for 7 of 13 tracked terms
Top-10 coverage matches or beats the competitor median (5 vs 1)
No keyword gaps against competitors
8 screenshots (max 10)
Icon present
Average rating 4.87 from 2,557,330 ratings
Rating volume at or above competitor median
6% of 1–2 star reviews mention bugs or crashes
Last updated 5 days ago
Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Growdone ASO is not affiliated with Wayfair LLC. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.