GrowdoneASO

Zoom Workplace ASO score: 69/100

Zoom Workplace scores 69/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (13/100). We found 7 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Productivity

Zoom Workplace

Video Call, Chat & AI Notes

Zoom Communications, Inc. · ★ 4.7 (3,257,544)

69
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

82

Keyword coverage

13

Creatives

83

Ratings & reviews

100

Localisation & freshness

93

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 14 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Zoom Workplace" (14 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 16 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    7 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: ai notes, ai notes taker, ai notes recorder, notes, chat ai, take notes…

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Ranks top 10 for 9% of high-volume terms

    Fixhigh impact · high effort

    What we saw: 1 of 11 highest-volume terms rank in the top 10.

    What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.

4 more fixes in the full report(2 high impact)

  • Visible for 4 of 26 tracked terms
  • Top-10 coverage trails the competitor median (1 vs 2)
  • Release notes missing or generic
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 93 results).

workplace

In its title, description · demand 91/100 · difficulty 57/100

Verified#7

ai notes

In its subtitle · demand 75/100 · difficulty 57/100

Verified94+

video call recorder

Not in its listing text · demand 75/100 · difficulty 52/100

Verified92+

ai notes taker

Not in its listing text · demand 73/100 · difficulty 45/100

Verified97+

workplace hub

Not in its listing text · demand 73/100 · difficulty 43/100

Verified91+

21 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • JusTalk - Video Chat & Calls

    Jus · ★ 4.4

  • Otter Transcribe Voice Notes

    Otter.ai, Inc. · ★ 4.8

  • Goodnotes: AI Notes, Docs, PDF

    Goodnotes Limited · ★ 4.7

  • Gaze: Live Video Chat App

    VLMedia Inc. · ★ 4.4

  • Character AI: Chat, Talk, Text

    Character.AI · ★ 4.3

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

30%

1–2 star reviews

2%

Reviews about bugs

What this listing gets right

  • Subtitle uses 27 of 30 characters
  • No wasted words across title and subtitle
  • Top keyword "workplace" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,691 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • 9 screenshots (max 10)
  • Icon present
  • Average rating 4.66 from 3,257,544 ratings
  • Rating volume at or above competitor median
  • 2% of 1–2 star reviews mention bugs or crashes
  • Last updated 2 days ago
  • Localised in 17 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Zoom Workplace Growdone ASO score: 69/100
<a href="https://growdone.com/apps/ios/zoom-workplace-id546505307"><img src="https://growdone.com/badge/ios/546505307.svg" alt="Zoom Workplace Growdone ASO score: 69/100" height="20"></a>
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