GrowdoneASO

iMobile ASO score: 88/100

iMobile scores 88/100 on Growdone's ASO audit of its Google Play listing in India (checked 25 October 2026). Its strongest area is creatives (100/100) and its weakest is keyword coverage (63/100). We found 5 things to improve; the top 3 are below.

Google Play · Last checked 25 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Finance

iMobile: Loan, Cards & Banking

Open Savings Account, Get Loans, UPI, Credit Card, FASTag, Recharge & Pay Bills

ICICI Bank Ltd. · ★ 4.6 (6,694,303)

88
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

96

Keyword coverage

63

Creatives

100

Ratings & reviews

91

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Developer replies to 15% of recent reviews

    Improvemedium impact · low effort

    What we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.

    What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.

  2. 2

    3 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: cards upi banking, card, pay bills

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    "banking" density in description is 0.9%

    Improvemedium impact · medium effort

    What we saw: Play rewards 2–3% density for the primary term; higher reads as stuffing, lower under-signals relevance.

    What to do: Use the term naturally in section headings and the first paragraph.

2 more fixes in the full report(2 high impact)

  • Ranks top 10 for 29% of high-volume terms
  • Visible for 11 of 33 tracked terms

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

banking

In its title, description · demand 79/100 · difficulty 28/100

Estimated#1

credit card

In its subtitle, description · demand 61/100 · difficulty 22/100

Estimated#5

loan cards

In its title · demand 61/100 · difficulty 10/100

Estimated#1

cards game

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated30+

credit card loan

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated#4

28 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

15%

Replied to by the developer

50%

1–2 star reviews

14%

Reviews about bugs

What this listing gets right

  • Title uses 30 of 30 characters
  • Short description uses 79 of 80 characters
  • No wasted words across title and short description
  • Top keyword "banking" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,533 characters
  • Opening lines lead with a key search term
  • Top-10 coverage matches or beats the competitor median (6 vs 4)
  • 7 screenshots (max 8)
  • Preview video present
  • Icon present
  • Average rating 4.60 from 6,694,303 ratings
  • Rating volume at or above competitor median
  • 14% of 1–2 star reviews mention bugs or crashes
  • Last updated 8 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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iMobile Growdone ASO score: 88/100
<a href="https://growdone.com/apps/android/com.csam.icici.bank.imobile"><img src="https://growdone.com/badge/android/com.csam.icici.bank.imobile.svg" alt="iMobile Growdone ASO score: 88/100" height="20"></a>
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Growdone ASO is not affiliated with ICICI Bank Ltd.. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.