Duolingo ASO score: 86/100

Duolingo scores 86/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is metadata (78/100). We found 5 things to improve; the top 3 are below.

Google Play · Last checked 26 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Education

Duolingo: Learn Languages

Make language learning fun with Spanish, French, English, chess, math & music.

Duolingo · ★ 4.6 (51,321,123)

86
out of 100

ASO score

Score by area

19 of 21 checks could run on public store data.

Metadata

78

Keyword coverage

83

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 25 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Duolingo: Learn Languages" (25 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 5 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Top keyword "chess math" is not in the title

    Improvehigh impact · medium effort

    What we saw: "chess math" is the highest-volume relevant term we found (volume 61/100, estimated). It appears in the short description only.

    What to do: Add "chess math" to the title; the title carries the most ranking weight.

  3. 3

    "chess math" density in description is 0.3%

    Improvemedium impact · medium effort

    What we saw: Play rewards 2–3% density for the primary term; higher reads as stuffing, lower under-signals relevance.

    What to do: Use the term naturally in section headings and the first paragraph.

2 more fixes in the full report(1 high impact)

  • Ranks top 10 for 42% of high-volume terms
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

chess math

In its subtitle, description · demand 61/100 · difficulty 10/100

Estimated#3

spanish french dictionary

Not in its listing text · demand 61/100 · difficulty 13/100

Estimated30+

languages translator

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated30+

spanish french

In its subtitle, description · demand 60/100 · difficulty 10/100

Estimated#1

learn track

Not in its listing text · demand 60/100 · difficulty 10/100

Estimated#11

25 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • Busuu: Learn & Speak Languages

    Busuu · ★ 4.4

  • HelloTalk - Learn Languages

    HelloTalk Learn Languages App · ★ 3.7

  • LearnUp: Speak & Learn English

    iKame Applications - Begamob Global · ★ 4.3

  • Memrise: Fun language lessons

    Memrise · ★ 4.4

  • EWA: Learn Languages

    Lithium Lab Pte Ltd · ★ 4.6

What this listing gets right

  • Short description uses 78 of 80 characters
  • No wasted words across title and short description
  • Title contains a descriptive keyword, not just the brand
  • Description is 4,000 characters
  • Opening lines lead with a key search term
  • Visible for 17 of 30 tracked terms
  • Top-10 coverage matches or beats the competitor median (14 vs 2)
  • No keyword gaps against competitors
  • 24 screenshots (max 8)
  • Icon present
  • Average rating 4.59 from 51,321,123 ratings
  • Rating volume at or above competitor median
  • Last updated 5 days ago
  • Release notes present

Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Duolingo Growdone ASO score: 86/100
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