Duolingo ASO score: 86/100
Duolingo scores 86/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is metadata (78/100). We found 5 things to improve; the top 3 are below.
Google Play · Last checked 26 October 2026 · Refreshed monthly
Duolingo: Learn Languages
Make language learning fun with Spanish, French, English, chess, math & music.
Duolingo · ★ 4.6 (51,321,123)
ASO score
Score by area
19 of 21 checks could run on public store data.
Metadata
78
Keyword coverage
83
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 25 of 30 characters
Improvehigh impact · low effortWhat we saw: "Duolingo: Learn Languages" (25 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 5 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Top keyword "chess math" is not in the title
Improvehigh impact · medium effortWhat we saw: "chess math" is the highest-volume relevant term we found (volume 61/100, estimated). It appears in the short description only.
What to do: Add "chess math" to the title; the title carries the most ranking weight.
- 3
"chess math" density in description is 0.3%
Improvemedium impact · medium effortWhat we saw: Play rewards 2–3% density for the primary term; higher reads as stuffing, lower under-signals relevance.
What to do: Use the term naturally in section headings and the first paragraph.
2 more fixes in the full report(1 high impact)
- Ranks top 10 for 42% of high-volume terms
- No preview video
Is this your app, or one like it? Run a free audit of your own listing
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
chess math
In its subtitle, description · demand 61/100 · difficulty 10/100
spanish french dictionary
Not in its listing text · demand 61/100 · difficulty 13/100
languages translator
Not in its listing text · demand 61/100 · difficulty 10/100
spanish french
In its subtitle, description · demand 60/100 · difficulty 10/100
learn track
Not in its listing text · demand 60/100 · difficulty 10/100
25 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Busuu: Learn & Speak Languages
Busuu · ★ 4.4
HelloTalk - Learn Languages
HelloTalk Learn Languages App · ★ 3.7
LearnUp: Speak & Learn English
iKame Applications - Begamob Global · ★ 4.3
Memrise: Fun language lessons
Memrise · ★ 4.4
EWA: Learn Languages
Lithium Lab Pte Ltd · ★ 4.6
What this listing gets right
- Short description uses 78 of 80 characters
- No wasted words across title and short description
- Title contains a descriptive keyword, not just the brand
- Description is 4,000 characters
- Opening lines lead with a key search term
- Visible for 17 of 30 tracked terms
- Top-10 coverage matches or beats the competitor median (14 vs 2)
- No keyword gaps against competitors
- 24 screenshots (max 8)
- Icon present
- Average rating 4.59 from 51,321,123 ratings
- Rating volume at or above competitor median
- Last updated 5 days ago
- Release notes present
Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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