GrowdoneASO

Nykaa ASO score: 82/100

Nykaa scores 82/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (71/100). We found 6 things to improve; the top 3 are below.

Google Play · Last checked 26 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Shopping

Nykaa - Beauty Shopping App

Nykaa - trendiest online beauty app with 1 lakh+ beauty products & 2400+ brands

NYKAA · ★ 4.5 (2,962,267)

82
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

84

Keyword coverage

71

Creatives

83

Ratings & reviews

100

Localisation & freshness

75

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Words repeated across title and short description

    Fixmedium impact · low effort

    What we saw: Repeated: nykaa, beauty. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  2. 2

    5 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: beauty camera, beauty cam, shopping, skincare, 2400 brands

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Release notes missing or generic

    Fixlow impact · low effort

    What we saw: Empty 'What's new'.

    What to do: Write 2–3 lines naming the improvement; 'bug fixes' alone signals nothing.

3 more fixes in the full report(1 high impact)

  • "beauty shopping" density in description is 0.3%
  • Visible for 11 of 26 tracked terms
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 29 results).

beauty shopping

In its title, description · demand 61/100 · difficulty 25/100

Estimated#3

beauty shopping app

In its title, description · demand 61/100 · difficulty 16/100

Estimated#2

beauty shopping game

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated#6

beauty camera

Not in its listing text · demand 60/100 · difficulty 25/100

Estimated16+

beauty cam

Not in its listing text · demand 60/100 · difficulty 31/100

Estimated14+

21 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

99%

Replied to by the developer

17%

1–2 star reviews

3%

Reviews about bugs

What this listing gets right

  • Title uses 27 of 30 characters
  • Short description uses 79 of 80 characters
  • Top keyword "beauty shopping" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,987 characters
  • Opening lines lead with a key search term
  • Ranks top 10 for 55% of high-volume terms
  • Top-10 coverage matches or beats the competitor median (10 vs 6)
  • 6 screenshots (max 8)
  • Icon present
  • Average rating 4.54 from 2,962,267 ratings
  • Rating volume at or above competitor median
  • 3% of 1–2 star reviews mention bugs or crashes
  • Developer replies to 99% of recent reviews
  • Last updated 10 days ago

Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Nykaa Growdone ASO score: 82/100
<a href="https://growdone.com/apps/android/com.fsn.nykaa"><img src="https://growdone.com/badge/android/com.fsn.nykaa.svg" alt="Nykaa Growdone ASO score: 82/100" height="20"></a>
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Growdone ASO is not affiliated with NYKAA. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.