GrowdoneASO

Myntra ASO score: 91/100

Myntra scores 91/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is creatives (100/100) and its weakest is keyword coverage (75/100). We found 4 things to improve; the top 3 are below.

Google Play · Last checked 26 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Shopping

Myntra - Fashion Shopping App

Shop fashionable clothes brands & beauty products. Trending mobile shopping app.

Myntra · ★ 4.6 (5,878,759)

91
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

94

Keyword coverage

75

Creatives

100

Ratings & reviews

91

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Words repeated across title and short description

    Improvemedium impact · low effort

    What we saw: Repeated: shopping. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  2. 2

    Developer replies to 24% of recent reviews

    Improvemedium impact · low effort

    What we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.

    What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.

  3. 3

    1 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: prices

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

1 more fix in the full report(1 high impact)

  • Ranks top 10 for 40% of high-volume terms

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

shopping

In its title, subtitle, description · demand 79/100 · difficulty 31/100

Estimated#3

fashion shopping

In its title, description · demand 61/100 · difficulty 25/100

Estimated#1

fashion show

Not in its listing text · demand 61/100 · difficulty 13/100

Estimated30+

fashion shopping game

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated30+

fashion arena

Not in its listing text · demand 61/100 · difficulty 19/100

Estimated30+

18 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

24%

Replied to by the developer

22%

1–2 star reviews

0%

Reviews about bugs

What this listing gets right

  • Title uses 29 of 30 characters
  • Short description uses 80 of 80 characters
  • Top keyword "shopping" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,958 characters
  • Opening lines lead with a key search term
  • "shopping" density in description is 3.3%
  • Visible for 12 of 23 tracked terms
  • Top-10 coverage matches or beats the competitor median (10 vs 3)
  • 8 screenshots (max 8)
  • Preview video present
  • Icon present
  • Average rating 4.60 from 5,878,759 ratings
  • Rating volume is 94% of the competitor median
  • 0% of 1–2 star reviews mention bugs or crashes
  • Last updated 11 days ago
  • Release notes present

Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Myntra Growdone ASO score: 91/100
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Growdone ASO is not affiliated with Myntra. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.