Google Keep ASO score: 71/100
Google Keep scores 71/100 on Growdone's ASO audit of its Google Play listing in India (checked 27 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is metadata (56/100). We found 10 things to improve; the top 3 are below.
Google Play · Last checked 27 October 2026 · Refreshed monthly
Google Keep - Notes and lists
Google Keep
Google LLC · ★ 4.5 (2,637,442)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
56
Keyword coverage
63
Creatives
83
Ratings & reviews
82
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Short description uses 11 of 80 characters
Fixhigh impact · low effortWhat we saw: "Google Keep"
What to do: Write a 80-character short description that states the outcome and includes 2–3 keywords not already in the title.
- 2
Words repeated across title and short description
Fixmedium impact · low effortWhat we saw: Repeated: google, keep. Each field is indexed once; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the short description and spend the characters on gap keywords.
- 3
Developer replies to 9% of recent reviews
Fixmedium impact · low effortWhat we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.
What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.
7 more fixes in the full report(3 high impact)
- Opening lines do not mention a key search term
- "lists" density in description is 0.0%
- 1 keyword gaps where competitors rank top 10 and you are absent
- Description is 1,297 characters
- Ranks top 10 for 27% of high-volume terms
- Visible for 10 of 27 tracked terms
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 17 results).
lists
In its title · demand 78/100 · difficulty 16/100
notes lists
Not in its listing text · demand 61/100 · difficulty 10/100
os device
In its description · demand 61/100 · difficulty 10/100
lists to do
Not in its listing text · demand 61/100 · difficulty 10/100
wear os device
In its description · demand 60/100 · difficulty 10/100
22 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
ColorNote Notepad Notes
Notes · ★ 4.8
Notepad, Notes, Lists – Notein
Simple Design Ltd. · ★ 4.8
Notepad - Notes、Todo、Memo
Visha Group · ★ 3.7
Samsung Notes
Samsung Electronics Co., Ltd. · ★ 4.7
Microsoft To Do: Lists & Tasks
Microsoft Corporation · ★ 4.7
Reviews
From the 200 most recent public reviews.
9%
Replied to by the developer
16%
1–2 star reviews
3%
Reviews about bugs
What this listing gets right
- Title uses 29 of 30 characters
- Top keyword "lists" is in the title
- Title contains a descriptive keyword, not just the brand
- Top-10 coverage matches or beats the competitor median (8 vs 3)
- 12 screenshots (max 8)
- Icon present
- Average rating 4.50 from 2,637,442 ratings
- Rating volume at or above competitor median
- 3% of 1–2 star reviews mention bugs or crashes
- Last updated 1 days ago
- Release notes present
Checked 27 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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