Google Keep ASO score: 71/100

Google Keep scores 71/100 on Growdone's ASO audit of its Google Play listing in India (checked 27 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is metadata (56/100). We found 10 things to improve; the top 3 are below.

Google Play · Last checked 27 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Productivity

Google Keep - Notes and lists

Google Keep

Google LLC · ★ 4.5 (2,637,442)

71
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

56

Keyword coverage

63

Creatives

83

Ratings & reviews

82

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Short description uses 11 of 80 characters

    Fixhigh impact · low effort

    What we saw: "Google Keep"

    What to do: Write a 80-character short description that states the outcome and includes 2–3 keywords not already in the title.

  2. 2

    Words repeated across title and short description

    Fixmedium impact · low effort

    What we saw: Repeated: google, keep. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  3. 3

    Developer replies to 9% of recent reviews

    Fixmedium impact · low effort

    What we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.

    What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.

7 more fixes in the full report(3 high impact)

  • Opening lines do not mention a key search term
  • "lists" density in description is 0.0%
  • 1 keyword gaps where competitors rank top 10 and you are absent
  • Description is 1,297 characters
  • Ranks top 10 for 27% of high-volume terms
  • Visible for 10 of 27 tracked terms

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 17 results).

lists

In its title · demand 78/100 · difficulty 16/100

Estimated#1

notes lists

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated#1

os device

In its description · demand 61/100 · difficulty 10/100

Estimated30+

lists to do

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated#7

wear os device

In its description · demand 60/100 · difficulty 10/100

Estimated25+

22 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • ColorNote Notepad Notes

    Notes · ★ 4.8

  • Notepad, Notes, Lists – Notein

    Simple Design Ltd. · ★ 4.8

  • Notepad - Notes、Todo、Memo

    Visha Group · ★ 3.7

  • Samsung Notes

    Samsung Electronics Co., Ltd. · ★ 4.7

  • Microsoft To Do: Lists & Tasks

    Microsoft Corporation · ★ 4.7

Reviews

From the 200 most recent public reviews.

9%

Replied to by the developer

16%

1–2 star reviews

3%

Reviews about bugs

What this listing gets right

  • Title uses 29 of 30 characters
  • Top keyword "lists" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Top-10 coverage matches or beats the competitor median (8 vs 3)
  • 12 screenshots (max 8)
  • Icon present
  • Average rating 4.50 from 2,637,442 ratings
  • Rating volume at or above competitor median
  • 3% of 1–2 star reviews mention bugs or crashes
  • Last updated 1 days ago
  • Release notes present

Checked 27 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Google Keep Growdone ASO score: 71/100
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