YouTube ASO score: 77/100
YouTube scores 77/100 on Growdone's ASO audit of its Google Play listing in India (checked 27 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is metadata (63/100). We found 8 things to improve; the top 3 are below.
Google Play · Last checked 27 October 2026 · Refreshed monthly
YouTube
Enjoy your favorite videos and channels with the official YouTube app.
Google LLC · ★ 4.1 (172,349,998)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
63
Keyword coverage
92
Creatives
75
Ratings & reviews
65
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 7 of 30 characters
Fixhigh impact · low effortWhat we saw: "YouTube" (7 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 23 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Developer replies to 0% of recent reviews
Fixmedium impact · low effortWhat we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.
What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.
- 3
Words repeated across title and short description
Improvemedium impact · low effortWhat we saw: Repeated: youtube. Each field is indexed once; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the short description and spend the characters on gap keywords.
5 more fixes in the full report(4 high impact)
- Top keyword "videos" is not in the title
- 3 keyword gaps where competitors rank top 10 and you are absent
- 5 screenshots (max 8)
- "videos" density in description is 1.5%
- Average rating 4.09 from 172,349,998 ratings
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
videos
In its subtitle, description · demand 79/100 · difficulty 13/100
favorite videos remover
Not in its listing text · demand 61/100 · difficulty 10/100
video channel
Not in its listing text · demand 60/100 · difficulty 10/100
video channel video
Not in its listing text · demand 60/100 · difficulty 10/100
ai
Not in its listing text · demand 42/100 · difficulty 19/100
18 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
YouTube Kids
Google LLC · ★ 4.0
YouTube Create: Video editor
Google LLC · ★ 4.6
Visha-Video Player All Formats
Visha Group · ★ 4.0
Instagram
Instagram · ★ 4.3
VN: Photo & Video Editor
Ubiquiti Labs, LLC · ★ 4.6
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
38%
1–2 star reviews
5%
Reviews about bugs
What this listing gets right
- Short description uses 70 of 80 characters
- Title contains a descriptive keyword, not just the brand
- Description is 2,122 characters
- Opening lines lead with a key search term
- Ranks top 10 for 50% of high-volume terms
- Visible for 12 of 23 tracked terms
- Top-10 coverage matches or beats the competitor median (7 vs 4)
- Preview video present
- Icon present
- Rating volume at or above competitor median
- 5% of 1–2 star reviews mention bugs or crashes
- Last updated 2 days ago
- Release notes present
Checked 27 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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