Instagram ASO score: 64/100
Instagram scores 64/100 on Growdone's ASO audit of its Google Play listing in India (checked 27 October 2026). Its strongest area is creatives (100/100) and its weakest is metadata (37/100). We found 13 things to improve; the top 3 are below.
Google Play · Last checked 27 October 2026 · Refreshed monthly
Create & share photos, stories, & reels with friends you love
Instagram · ★ 4.3 (169,502,005)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
37
Keyword coverage
63
Creatives
100
Ratings & reviews
65
Localisation & freshness
75
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 9 of 30 characters
Fixhigh impact · low effortWhat we saw: "Instagram" (9 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 21 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: instagram.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
- 3
Short description uses 61 of 80 characters
Improvehigh impact · low effortWhat we saw: "Create & share photos, stories, & reels with friends you love"
What to do: Write a 80-character short description that states the outcome and includes 2–3 keywords not already in the title.
10 more fixes in the full report(5 high impact)
- Developer replies to 0% of recent reviews
- Opening lines do not mention a key search term
- Top keyword "share photos" is not in the title
- "share photos" density in description is 0.0%
- 3 keyword gaps where competitors rank top 10 and you are absent
- Release notes missing or generic
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
share photos
In its subtitle · demand 61/100 · difficulty 10/100
create shareit
Not in its listing text · demand 61/100 · difficulty 10/100
create share photos
In its subtitle · demand 61/100 · difficulty 10/100
short stories reels
Not in its listing text · demand 61/100 · difficulty 10/100
stories reels
In its subtitle · demand 60/100 · difficulty 10/100
19 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
ShareMe: File sharing
Xiaomi Inc. · ★ 4.4
File Sharing - InShare
InShot Inc. · ★ 4.7
FRND: Talk to Friends Online
FRND · ★ 4.5
ShareChat Status, Video & Live
ShareChat · ★ 4.2
Slowly: Make Global Friends
Slowly Communications Limited · ★ 4.2
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
28%
1–2 star reviews
0%
Reviews about bugs
What this listing gets right
- No wasted words across title and short description
- Top-10 coverage matches or beats the competitor median (4 vs 2)
- 19 screenshots (max 8)
- Preview video present
- Icon present
- Rating volume at or above competitor median
- 0% of 1–2 star reviews mention bugs or crashes
- Last updated 0 days ago
Checked 27 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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