Licious ASO score: 76/100

1. 1

   Short description uses 59 of 80 characters

   Improvehigh impact · low effort

   What we saw: "India’s most loved brand for fresh, quality chicken & meat."

   What to do: Write a 80-character short description that states the outcome and includes 2–3 keywords not already in the title.

2. 2

   Words repeated across title and short description

   Fixmedium impact · low effort

   What we saw: Repeated: chicken, meat. Each field is indexed once; repeating a word spends characters without adding reach.

   What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

3. 3

   Visible for 5 of 21 tracked terms

   Fixhigh impact · high effort

   What we saw: Presence in the top 100 results across the keyword set.

   What to do: Widen coverage by adding 2-word phrases from the gap list to the subtitle / short description.

16 more keywords, with ranks and gaps, are in the full report.

• 

  Nandus: Fresh & Healthy Meat

  Nandus · ★ 4.2

• 

  Fresh To Home - Meat Delivery

  FreshToHome · ★ 4.2

• 

  TenderCuts - Fresh Meat & Fish

  Good To Go Store · ★ 3.7

• 

  Baba Chicken - Meat & Seafood

  Baba Chicken Suppliers · ★ 4.7

• 

  AB Meat – Chicken, Meat & Fish

  uEngage · ★ 4.7

• Title uses 29 of 30 characters
• Top keyword "meat" is in the title
• Title contains a descriptive keyword, not just the brand
• Opening lines lead with a key search term
• Top-10 coverage matches or beats the competitor median (5 vs 2)
• 8 screenshots (max 8)
• Icon present
• Average rating 4.69 from 216,104 ratings
• Rating volume at or above competitor median
• 2% of 1–2 star reviews mention bugs or crashes
• Developer replies to 92% of recent reviews
• Last updated 10 days ago
• Release notes present