GrowdoneASO

Microsoft Outlook ASO score: 72/100

Microsoft Outlook scores 72/100 on Growdone's ASO audit of its Google Play listing in India (checked 27 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is metadata (56/100). We found 7 things to improve; the top 3 are below.

Google Play · Last checked 27 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Productivity

Microsoft Outlook

Stay on top of multiple accounts with emails, calendars & contacts in one place

Microsoft Corporation · ★ 4.6 (10,703,499)

72
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

56

Keyword coverage

67

Creatives

83

Ratings & reviews

82

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 17 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Microsoft Outlook" (17 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 13 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Developer replies to 0% of recent reviews

    Fixmedium impact · low effort

    What we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.

    What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.

  3. 3

    Top keyword "outlook mail" is not in the title

    Fixhigh impact · medium effort

    What we saw: "outlook mail" is the highest-volume relevant term we found (volume 60/100, estimated).

    What to do: Add "outlook mail" to the title; the title carries the most ranking weight.

4 more fixes in the full report(2 high impact)

  • 4 keyword gaps where competitors rank top 10 and you are absent
  • "outlook mail" density in description is 0.0%
  • Ranks top 10 for 30% of high-volume terms
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 19 results).

outlook mail

Not in its listing text · demand 60/100 · difficulty 10/100

Estimated19+

outlook authenticator

Not in its listing text · demand 60/100 · difficulty 10/100

Estimated#1

outlook mail authenticator

Not in its listing text · demand 60/100 · difficulty 10/100

Estimated#1

inbox

In its description · demand 41/100 · difficulty 34/100

Estimated#1

accounts

In its subtitle · demand 41/100 · difficulty 19/100

Estimated30+

19 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • Email - Fast & Secure Mail

    Edison Software · ★ 4.6

  • Google Calendar

    Google LLC · ★ 4.5

  • Email Aqua Mail - Secure Inbox

    Aqua Mail Inc · ★ 4.6

  • Gmail

    Google LLC · ★ 4.3

  • Microsoft OneDrive

    Microsoft Corporation · ★ 4.4

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

10%

1–2 star reviews

16%

Reviews about bugs

What this listing gets right

  • Short description uses 79 of 80 characters
  • No wasted words across title and short description
  • Title contains a descriptive keyword, not just the brand
  • Description is 2,502 characters
  • Opening lines lead with a key search term
  • Visible for 14 of 24 tracked terms
  • Top-10 coverage matches or beats the competitor median (11 vs 8)
  • 10 screenshots (max 8)
  • Icon present
  • Average rating 4.63 from 10,703,499 ratings
  • Rating volume at or above competitor median
  • 16% of 1–2 star reviews mention bugs or crashes
  • Last updated 3 days ago
  • Release notes present

Checked 27 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Microsoft Outlook Growdone ASO score: 72/100
<a href="https://growdone.com/apps/android/com.microsoft.office.outlook"><img src="https://growdone.com/badge/android/com.microsoft.office.outlook.svg" alt="Microsoft Outlook Growdone ASO score: 72/100" height="20"></a>
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Growdone ASO is not affiliated with Microsoft Corporation. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.