Netflix ASO score: 65/100
Netflix scores 65/100 on Growdone's ASO audit of its Google Play listing in India (checked 27 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is metadata (43/100). We found 11 things to improve; the top 3 are below.
Google Play · Last checked 27 October 2026 · Refreshed monthly
Netflix
Netflix is the leading subscription service for watching TV episodes and movies.
Netflix, Inc. · ★ 4.7 (16,709,451)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
43
Keyword coverage
54
Creatives
83
Ratings & reviews
82
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 7 of 30 characters
Fixhigh impact · low effortWhat we saw: "Netflix" (7 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 23 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: netflix.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
- 3
Developer replies to 0% of recent reviews
Fixmedium impact · low effortWhat we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.
What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.
8 more fixes in the full report(4 high impact)
- 6 keyword gaps where competitors rank top 10 and you are absent
- Words repeated across title and short description
- Top keyword "watching tv" is not in the title
- "watching tv" density in description is 0.0%
- Description is 1,476 characters
- Ranks top 10 for 40% of high-volume terms
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
watching tv
In its subtitle · demand 61/100 · difficulty 10/100
tv episodes
In its subtitle · demand 61/100 · difficulty 10/100
watching tv live
Not in its listing text · demand 61/100 · difficulty 10/100
tv episodes tracker
Not in its listing text · demand 60/100 · difficulty 10/100
movies
In its subtitle, description · demand 41/100 · difficulty 19/100
20 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
JioTV: Live TV, OTT & Catch-up
Jio Platforms Limited · ★ 3.8
Story TV - Watch Short Dramas
Story TV · ★ 4.5
Sony LIV: Sports & Entmt
Sony Pictures Networks India Private Limited · ★ 3.6
- See score
JioHotstar
JIOSTAR INDIA PRIVATE LIMITED · ★ 4.3
Prime Video
Amazon Mobile LLC · ★ 4.2
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
14%
1–2 star reviews
7%
Reviews about bugs
What this listing gets right
- Short description uses 80 of 80 characters
- Opening lines lead with a key search term
- Top-10 coverage matches or beats the competitor median (10 vs 8)
- 11 screenshots (max 8)
- Icon present
- Average rating 4.65 from 16,709,451 ratings
- Rating volume at or above competitor median
- 7% of 1–2 star reviews mention bugs or crashes
- Last updated 5 days ago
- Release notes present
Checked 27 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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