PharmEasy ASO score: 61/100
PharmEasy scores 61/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (8/100). We found 10 things to improve; the top 3 are below.
Google Play · Last checked 26 October 2026 · Refreshed monthly
PharmEasy - Healthcare App
Your go-to healthcare app for medicine delivery, lab test & healthcare products
Online Medicines and Healthcare App · ★ 4.5 (843,030)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
57
Keyword coverage
8
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 26 of 30 characters
Improvehigh impact · low effortWhat we saw: "PharmEasy - Healthcare App" (26 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 4 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Words repeated across title and short description
Fixmedium impact · low effortWhat we saw: Repeated: healthcare. Each field is indexed once; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the short description and spend the characters on gap keywords.
- 3
Opening lines do not mention a key search term
Improvemedium impact · low effortWhat we saw: First lines: "PharmEasy is one of India’s top online pharmacy apps, trusted by 4 crore+ families for ordering medicines online and booking lab tests from …"
What to do: Rewrite the first 3 lines (visible before 'more') to state the outcome using your top 2 keywords.
7 more fixes in the full report(5 high impact)
- Top keyword "lab test" is not in the title
- "lab test" density in description is 0.0%
- Ranks top 10 for 0% of high-volume terms
- Visible for 3 of 21 tracked terms
- Top-10 coverage trails the competitor median (1 vs 3)
- 1 keyword gaps where competitors rank top 10 and you are absent
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
lab test
In its subtitle · demand 61/100 · difficulty 13/100
labour book
Not in its listing text · demand 60/100 · difficulty 10/100
test
In its subtitle, description · demand 41/100 · difficulty 40/100
products
In its subtitle, description · demand 41/100 · difficulty 10/100
health
In its description · demand 41/100 · difficulty 28/100
16 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Apollo 247 - Health & Medicine
Apollo Healthco Ltd · ★ 4.6
Max Lab - Blood Test
MAX LAB LIMITED · ★ 4.2
TATA 1mg Online Healthcare App
Tata 1MG Healthcare Solutions Private Limited · ★ 4.6
Truemeds Pharmacy & Diagnostic
Truemeds - Healthcare & Medicine Delivery App · ★ 4.5
Redcliffe Labs - Blood Test
Redcliffe Labs · ★ 4.9
Reviews
From the 200 most recent public reviews.
92%
Replied to by the developer
43%
1–2 star reviews
2%
Reviews about bugs
What this listing gets right
- Short description uses 79 of 80 characters
- Title contains a descriptive keyword, not just the brand
- Description is 2,663 characters
- 8 screenshots (max 8)
- Icon present
- Average rating 4.48 from 843,030 ratings
- Rating volume at or above competitor median
- 2% of 1–2 star reviews mention bugs or crashes
- Developer replies to 92% of recent reviews
- Last updated 14 days ago
- Release notes present
Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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