Tata CLiQ Fashion Shopping ASO score: 74/100
Tata CLiQ Fashion Shopping scores 74/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is keyword coverage (50/100). We found 9 things to improve; the top 3 are below.
Google Play · Last checked 26 October 2026 · Refreshed monthly
Tata CLiQ Fashion Shopping
Explore fashion, beauty, home & more from 4000+ trusted brands.
Tata Unistore Limited · ★ 4.2 (347,704)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
74
Keyword coverage
50
Creatives
83
Ratings & reviews
82
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 26 of 30 characters
Improvehigh impact · low effortWhat we saw: "Tata CLiQ Fashion Shopping" (26 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 4 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Short description uses 63 of 80 characters
Improvehigh impact · low effortWhat we saw: "Explore fashion, beauty, home & more from 4000+ trusted brands."
What to do: Write a 80-character short description that states the outcome and includes 2–3 keywords not already in the title.
- 3
Words repeated across title and short description
Improvemedium impact · low effortWhat we saw: Repeated: fashion. Each field is indexed once; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the short description and spend the characters on gap keywords.
6 more fixes in the full report(4 high impact)
- Visible for 5 of 24 tracked terms
- 3 keyword gaps where competitors rank top 10 and you are absent
- "cliq" density in description is 1.1%
- Ranks top 10 for 30% of high-volume terms
- Average rating 4.24 from 347,704 ratings
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 5 results).
cliq
In its title, description · demand 78/100 · difficulty 40/100
fashion shopping
In its title, description · demand 61/100 · difficulty 25/100
fashion show
Not in its listing text · demand 61/100 · difficulty 13/100
fashion arena
Not in its listing text · demand 61/100 · difficulty 19/100
fashion shopping game
Not in its listing text · demand 61/100 · difficulty 10/100
19 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Nykaa Fashion – Shopping App
NYKAA · ★ 4.5
- See score
Myntra - Fashion Shopping App
Myntra · ★ 4.6
Tata CLiQ Luxury Shopping App
Tata Unistore Limited · ★ 3.7
Max Fashion India
Landmark Online India Pvt. Ltd. · ★ 4.1
Lifestyle - Fashion Shopping
Landmark Online India Pvt. Ltd. · ★ 3.8
Reviews
From the 200 most recent public reviews.
99%
Replied to by the developer
39%
1–2 star reviews
4%
Reviews about bugs
What this listing gets right
- Top keyword "cliq" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 3,818 characters
- Opening lines lead with a key search term
- Top-10 coverage matches or beats the competitor median (3 vs 3)
- 21 screenshots (max 8)
- Icon present
- Rating volume at or above competitor median
- 4% of 1–2 star reviews mention bugs or crashes
- Developer replies to 99% of recent reviews
- Last updated 31 days ago
- Release notes present
Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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