Flo Period & Pregnancy Tracker ASO score: 84/100

1. 1

   Words repeated across title and short description

   Fixmedium impact · low effort

   What we saw: Repeated: period, pregnancy, tracker. Each field is indexed once; repeating a word spends characters without adding reach.

   What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

2. 2

   "period pregnancy" density in description is 0.0%

   Fixmedium impact · medium effort

   What we saw: Play rewards 2–3% density for the primary term; higher reads as stuffing, lower under-signals relevance.

   What to do: Use the term naturally in section headings and the first paragraph.

3. 3

   1 keyword gaps where competitors rank top 10 and you are absent

   Improvehigh impact · medium effort

   What we saw: Gaps: calendar

   What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

23 more keywords, with ranks and gaps, are in the full report.

• 

  Clue: Period & Cycle Tracker

  Clue Period Tracker by BioWink · ★ 4.5

• 

  Period Calendar Period Tracker

  Simple Design Ltd. · ★ 4.9

• 

  Ovulation & Period Tracker

  Leap Fitness Group · ★ 4.8

• 

  Period Tracker and Calendar

  SimpleInnovation · ★ 4.8

• 

  Ivy Period & Pregnancy Tracker

  Bellabeat Inc. · ★ 4.1

• Title uses 30 of 30 characters
• Short description uses 79 of 80 characters
• Top keyword "period pregnancy" is in the title
• Title contains a descriptive keyword, not just the brand
• Description is 3,801 characters
• Opening lines lead with a key search term
• Visible for 16 of 28 tracked terms
• Top-10 coverage matches or beats the competitor median (12 vs 10)
• 13 screenshots (max 8)
• Icon present
• Average rating 4.75 from 5,160,871 ratings
• Rating volume at or above competitor median
• 7% of 1–2 star reviews mention bugs or crashes
• Developer replies to 90% of recent reviews
• Last updated 3 days ago
• Release notes present