Bank of America Mobile Banking ASO score: 79/100

1. 1

   Words repeated across title and subtitle

   Improvemedium impact · low effort

   What we saw: Repeated: banking. Apple indexes each word once across all three fields; repeating a word spends characters without adding reach.

   What to do: Remove the repeated words from the subtitle and spend the characters on gap keywords.

2. 2

   Ranks top 10 for 18% of high-volume terms

   Fixhigh impact · high effort

   What we saw: 2 of 11 highest-volume terms rank in the top 10.

   What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.

3. 3

   2 keyword gaps where competitors rank top 10 and you are absent

   Improvehigh impact · medium effort

   What we saw: Gaps: cash, savings

   What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

22 more keywords, with ranks and gaps, are in the full report.

• 

  Chase Mobile®: Bank & Invest

  JPMorgan Chase & Co. · ★ 4.8

  See score
• 

  Chime® – Mobile Banking

  Chime Financial, Inc. · ★ 4.8

  See score
• 

  U.S. Bank Mobile Banking

  U.S. Bancorp · ★ 4.8

• 

  Robinhood Banking

  Robinhood Markets, Inc. · ★ 4.9

• 

  Albert: Budgeting and Banking

  Albert Corporation · ★ 4.7

• Title uses 30 of 30 characters
• Subtitle uses 30 of 30 characters
• Top keyword "banking" is in the title
• Title contains a descriptive keyword, not just the brand
• Description is 3,983 characters
• Opening lines lead with a key search term
• No guideline-risky terms in title or subtitle
• Top-10 coverage matches or beats the competitor median (3 vs 2)
• 8 screenshots (max 10)
• Icon present
• Average rating 4.81 from 5,025,372 ratings
• Rating volume at or above competitor median
• 8% of 1–2 star reviews mention bugs or crashes
• Last updated 2 days ago
• Release notes present