Calm ASO score: 83/100

Calm scores 83/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is metadata (61/100). We found 5 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Health & fitness

Calm

Sleep, Meditation, Relaxation

Calm.com · ★ 4.8 (1,990,249)

83
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

61

Keyword coverage

92

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 4 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Calm" (4 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 26 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Title is brand-only

    Fixhigh impact · low effort

    What we saw: Title words: calm.

    What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".

  3. 3

    Top keyword "sleep" is not in the title

    Improvehigh impact · medium effort

    What we saw: "sleep" is the highest-volume relevant term we found (volume 97/100, estimated). It appears in the subtitle only.

    What to do: Add "sleep" to the title; the title carries the most ranking weight.

2 more fixes in the full report(1 high impact)

  • 2 keyword gaps where competitors rank top 10 and you are absent
  • No preview video

Is this your app, or one like it? Run a free audit of your own listing

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 89 results).

sleep

In its subtitle, description · demand 97/100 · difficulty 87/100

Verified#4

meditation

In its subtitle, description · demand 96/100 · difficulty 82/100

Verified#3

relaxation

In its subtitle, description · demand 95/100 · difficulty 57/100

Verified#1

sleep meditation

In its subtitle, description · demand 78/100 · difficulty 60/100

Verified#1

sleep sounds

In its description · demand 77/100 · difficulty 78/100

Verified#5

34 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

27%

1–2 star reviews

9%

Reviews about bugs

What this listing gets right

  • Subtitle uses 29 of 30 characters
  • No wasted words across title and subtitle
  • Description is 3,854 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Ranks top 10 for 50% of high-volume terms
  • Visible for 22 of 39 tracked terms
  • Top-10 coverage matches or beats the competitor median (17 vs 7)
  • 6 screenshots (max 10)
  • Icon present
  • Average rating 4.77 from 1,990,249 ratings
  • Rating volume at or above competitor median
  • 9% of 1–2 star reviews mention bugs or crashes
  • Last updated 16 days ago
  • Release notes present
  • Localised in 10 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Calm Growdone ASO score: 83/100
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