Calm ASO score: 83/100
Calm scores 83/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is metadata (61/100). We found 5 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Calm
Sleep, Meditation, Relaxation
Calm.com · ★ 4.8 (1,990,249)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
61
Keyword coverage
92
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 4 of 30 characters
Fixhigh impact · low effortWhat we saw: "Calm" (4 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 26 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: calm.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
- 3
Top keyword "sleep" is not in the title
Improvehigh impact · medium effortWhat we saw: "sleep" is the highest-volume relevant term we found (volume 97/100, estimated). It appears in the subtitle only.
What to do: Add "sleep" to the title; the title carries the most ranking weight.
2 more fixes in the full report(1 high impact)
- 2 keyword gaps where competitors rank top 10 and you are absent
- No preview video
Is this your app, or one like it? Run a free audit of your own listing
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 89 results).
sleep
In its subtitle, description · demand 97/100 · difficulty 87/100
meditation
In its subtitle, description · demand 96/100 · difficulty 82/100
relaxation
In its subtitle, description · demand 95/100 · difficulty 57/100
sleep meditation
In its subtitle, description · demand 78/100 · difficulty 60/100
sleep sounds
In its description · demand 77/100 · difficulty 78/100
34 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
See scoreHeadspace: Sleep & Meditation
Headspace Inc. · ★ 4.8

Insight Timer: Meditate, Sleep
Insight Network Inc · ★ 4.9

BetterSleep: Relax and Sleep
Ipnos Software Inc. · ★ 4.7

Breethe: Sleep & Meditation
OMG. I Can Meditate! Inc. · ★ 4.7

Balance: Meditation & Sleep
The Mind Company · ★ 4.9
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
27%
1–2 star reviews
9%
Reviews about bugs
What this listing gets right
- Subtitle uses 29 of 30 characters
- No wasted words across title and subtitle
- Description is 3,854 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Ranks top 10 for 50% of high-volume terms
- Visible for 22 of 39 tracked terms
- Top-10 coverage matches or beats the competitor median (17 vs 7)
- 6 screenshots (max 10)
- Icon present
- Average rating 4.77 from 1,990,249 ratings
- Rating volume at or above competitor median
- 9% of 1–2 star reviews mention bugs or crashes
- Last updated 16 days ago
- Release notes present
- Localised in 10 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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