Headspace ASO score: 83/100
Headspace scores 83/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is metadata (100/100) and its weakest is localisation & freshness (57/100). We found 5 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Headspace: Sleep & Meditation
Mental Health, Stress, Anxiety
Headspace Inc. · ★ 4.8 (973,795)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
100
Keyword coverage
63
Creatives
83
Ratings & reviews
100
Localisation & freshness
57
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
2 keyword gaps where competitors rank top 10 and you are absent
Improvehigh impact · medium effortWhat we saw: Gaps: sleep sounds, sounds
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 2
Localised in 1 language
Fixmedium impact · medium effortWhat we saw: Languages from the App Store listing: EN. Each storefront indexes its own localised metadata.
What to do: Add App Store listings for the top 5 storefronts in your category; metadata-only localisation needs no app changes.
- 3
Ranks top 10 for 29% of high-volume terms
Improvehigh impact · high effortWhat we saw: 4 of 14 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
2 more fixes in the full report(1 high impact)
- Visible for 15 of 33 tracked terms
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 89 results).
sleep
In its title, description · demand 97/100 · difficulty 87/100
meditation
In its title, description · demand 96/100 · difficulty 82/100
sleep meditation
In its title · demand 78/100 · difficulty 60/100
sleep sounds
In its description · demand 77/100 · difficulty 78/100
mental health
In its subtitle, description · demand 76/100 · difficulty 62/100
28 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.

Breethe: Sleep & Meditation
OMG. I Can Meditate! Inc. · ★ 4.7
See scoreCalm
Calm.com · ★ 4.8

Insight Timer: Meditate, Sleep
Insight Network Inc · ★ 4.9

BetterMe: Mental Health
BetterMe Limited · ★ 4.7

BetterSleep: Relax and Sleep
Ipnos Software Inc. · ★ 4.7
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
71%
1–2 star reviews
8%
Reviews about bugs
What this listing gets right
- Title uses 29 of 30 characters
- Subtitle uses 30 of 30 characters
- No wasted words across title and subtitle
- Top keyword "sleep" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 3,920 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (9 vs 5)
- 8 screenshots (max 10)
- Icon present
- Average rating 4.84 from 973,795 ratings
- Rating volume at or above competitor median
- 8% of 1–2 star reviews mention bugs or crashes
- Last updated 5 days ago
- Release notes present
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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