Costco ASO score: 52/100

Costco scores 52/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (0/100). We found 11 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Shopping

Costco

Shopping

Costco Wholesale Corporation · ★ 4.9 (1,312,873)

52
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

45

Keyword coverage

0

Creatives

83

Ratings & reviews

100

Localisation & freshness

71

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 6 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Costco" (6 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 24 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Subtitle uses 8 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Shopping"

    What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.

  3. 3

    Title is brand-only

    Fixhigh impact · low effort

    What we saw: Title words: costco.

    What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".

8 more fixes in the full report(5 high impact)

  • 9 keyword gaps where competitors rank top 10 and you are absent
  • Top keyword "shopping" is not in the title
  • Ranks top 10 for 0% of high-volume terms
  • Visible for 4 of 33 tracked terms
  • Top-10 coverage trails the competitor median (1 vs 6)
  • Release notes missing or generic

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 96 results).

shopping

In its subtitle, description · demand 100/100 · difficulty 82/100

Verified#62

gas

In its description · demand 96/100 · difficulty 67/100

Verified92+

warehouse

In its description · demand 82/100 · difficulty 43/100

Verified96+

shopping capital

Not in its listing text · demand 81/100 · difficulty 70/100

Verified90+

shopping clothing

Not in its listing text · demand 78/100 · difficulty 60/100

Verified96+

28 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

60%

1–2 star reviews

13%

Reviews about bugs

What this listing gets right

  • No wasted words across title and subtitle
  • Description is 1,779 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • 6 screenshots (max 10)
  • Icon present
  • Average rating 4.86 from 1,312,873 ratings
  • Rating volume at or above competitor median
  • 13% of 1–2 star reviews mention bugs or crashes
  • Last updated 3 days ago

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Costco Growdone ASO score: 52/100
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