Duolingo ASO score: 92/100
Duolingo scores 92/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is creatives (83/100). We found 3 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Duolingo: Learn Languages
Spanish, French, Chess & Math
Duolingo · ★ 4.7 (5,533,085)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
91
Keyword coverage
92
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 25 of 30 characters
Improvehigh impact · low effortWhat we saw: "Duolingo: Learn Languages" (25 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 5 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
2 keyword gaps where competitors rank top 10 and you are absent
Improvehigh impact · medium effortWhat we saw: Gaps: chess, chess math
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 3
No preview video
Improvemedium impact · high effortWhat we saw: App previews typically lift conversion by 10–20% for utility and productivity apps.
What to do: Record a 15–30 second preview showing the core action within the first 3 seconds.
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 97 results).
learn languages
In its title, description · demand 78/100 · difficulty 68/100
learning
In its description · demand 77/100 · difficulty 10/100
learn spanish
In its description · demand 76/100 · difficulty 64/100
learn languages ai
Not in its listing text · demand 76/100 · difficulty 53/100
learn japanese
Not in its listing text · demand 75/100 · difficulty 61/100
25 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
See scoreBabbel - Language Learning
Babbel GmbH · ★ 4.7

Speak: Language Learning
Speakeasy Labs · ★ 4.8

Airlearn - Language Learning
UNACADEMY INC · ★ 4.8

Chess
Vintolo Ltd · ★ 4.7

Pocket Chess
Lessmore GmbH · ★ 4.6
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
20%
1–2 star reviews
0%
Reviews about bugs
What this listing gets right
- Subtitle uses 29 of 30 characters
- No wasted words across title and subtitle
- Top keyword "learn languages" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 3,974 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Ranks top 10 for 58% of high-volume terms
- Visible for 19 of 30 tracked terms
- Top-10 coverage matches or beats the competitor median (14 vs 5)
- 8 screenshots (max 10)
- Icon present
- Average rating 4.72 from 5,533,085 ratings
- Rating volume at or above competitor median
- 0% of 1–2 star reviews mention bugs or crashes
- Last updated 4 days ago
- Release notes present
- Localised in 32 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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