Duolingo ASO score: 92/100

Duolingo scores 92/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is creatives (83/100). We found 3 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Education

Duolingo: Learn Languages

Spanish, French, Chess & Math

Duolingo · ★ 4.7 (5,533,085)

92
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

91

Keyword coverage

92

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 25 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Duolingo: Learn Languages" (25 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 5 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    2 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: chess, chess math

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    No preview video

    Improvemedium impact · high effort

    What we saw: App previews typically lift conversion by 10–20% for utility and productivity apps.

    What to do: Record a 15–30 second preview showing the core action within the first 3 seconds.

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 97 results).

learn languages

In its title, description · demand 78/100 · difficulty 68/100

Verified#1

learning

In its description · demand 77/100 · difficulty 10/100

Estimated100+

learn spanish

In its description · demand 76/100 · difficulty 64/100

Verified#1

learn languages ai

Not in its listing text · demand 76/100 · difficulty 53/100

Verified#6

learn japanese

Not in its listing text · demand 75/100 · difficulty 61/100

Verified#2

25 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

20%

1–2 star reviews

0%

Reviews about bugs

What this listing gets right

  • Subtitle uses 29 of 30 characters
  • No wasted words across title and subtitle
  • Top keyword "learn languages" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,974 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Ranks top 10 for 58% of high-volume terms
  • Visible for 19 of 30 tracked terms
  • Top-10 coverage matches or beats the competitor median (14 vs 5)
  • 8 screenshots (max 10)
  • Icon present
  • Average rating 4.72 from 5,533,085 ratings
  • Rating volume at or above competitor median
  • 0% of 1–2 star reviews mention bugs or crashes
  • Last updated 4 days ago
  • Release notes present
  • Localised in 32 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Duolingo Growdone ASO score: 92/100
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Growdone ASO is not affiliated with Duolingo. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.