Expedia ASO score: 92/100

Expedia scores 92/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is metadata (100/100) and its weakest is creatives (83/100). We found 2 things to improve; the top 2 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Travel

Expedia: Hotels, Flights, Cars

Trip planner & travel deals

Expedia, Inc. · ★ 4.8 (5,986,675)

92
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

100

Keyword coverage

83

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Ranks top 10 for 45% of high-volume terms

    Improvehigh impact · high effort

    What we saw: 5 of 11 highest-volume terms rank in the top 10.

    What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.

  2. 2

    No preview video

    Improvemedium impact · high effort

    What we saw: App previews typically lift conversion by 10–20% for utility and productivity apps.

    What to do: Record a 15–30 second preview showing the core action within the first 3 seconds.

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 92 results).

hotels

In its title, description · demand 100/100 · difficulty 94/100

Verified#3

flights

In its title, description · demand 100/100 · difficulty 85/100

Verified#1

cars

In its title, description · demand 98/100 · difficulty 87/100

Verified93+

cars games

Not in its listing text · demand 78/100 · difficulty 59/100

Verified96+

flights cheap tickets

Not in its listing text · demand 75/100 · difficulty 51/100

Verified#75

21 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

46%

1–2 star reviews

11%

Reviews about bugs

What this listing gets right

  • Title uses 30 of 30 characters
  • Subtitle uses 27 of 30 characters
  • No wasted words across title and subtitle
  • Top keyword "hotels" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,883 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Visible for 14 of 26 tracked terms
  • Top-10 coverage matches or beats the competitor median (11 vs 2)
  • No keyword gaps against competitors
  • 9 screenshots (max 10)
  • Icon present
  • Average rating 4.79 from 5,986,675 ratings
  • Rating volume at or above competitor median
  • 11% of 1–2 star reviews mention bugs or crashes
  • Last updated 6 days ago
  • Release notes present
  • Localised in 19 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Expedia Growdone ASO score: 92/100
<a href="https://growdone.com/apps/ios/expedia-id427916203"><img src="https://growdone.com/badge/ios/427916203.svg" alt="Expedia Growdone ASO score: 92/100" height="20"></a>
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